Olloclip widens its smartphone lens range with Pro and Intro lineups

Olloclip Pro

Traditionally, olloclip has made clip-on smartphone lenses at a single price point. Its add-on wide-angle, fisheye, macro and telephoto lenses carry on as before as part of its Essential range, but the company has announced a premium Pro range to run alongside it, and an Intro range for budget buyers.

Olloclip claims the new Pro lenses deliver its highest ever quality, and they’re aimed at enthusiasts who understand the potential of smartphone photography with add-on lenses but don’t want any compromises in image quality. It’s the route that was taken by Zeiss and its Exolens series, but these were twice the price and are now hard to find, having been officially discontinued. 

There are two Pro lenses right now. One is a Pro Super Wide lens, offering a wider field of view than the regular camera and the least distortion of any olloclip lens, we’re told. The other is  a 2x telephoto lens offering the same magnification as previous olloclip telephotos but with more light gathering power.

Olloclip’s new Pro lenses are thankfully a lot cheaper than Zeiss’s Exolens range, costing £101.51/$119.95 with clip or £84.60/$99.99 individually.

Olloclip Intro

Olloclip Intro lenses and clips

If that’s a bit beyond your budget, olloclip’s new Intro line might be more appealing. This is another new lens range, this time pitched below the existing olloclip Essentials.

Currently, olloclip has announced a single combined Wide Angle and Macro lens for this Intro line, which will sell for £33.82/$39.95 with clip or £16.91/$19.99 individually. It functions as a Wide Angle lens normally, but you unscrew the front element to reveal the macro lens – it’s a dual-lens system olloclip has used before in its Essential range.

Olloclip does concede that the new Intro lens produces a slightly greater spherical effect than the Essential Super Wide lens, but that it’s still ideal for selfies, group video chats or just getting the ‘bigger picture’.

The new Pro and Intro lenses are all compatible with olloclip’s Connect X system and its recently-announced Multi-Device clip – olloclip also makes dedicated clips for the iPhone X.

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