Camera cashback: this is how it works to get the best deals


Camera cashback schemes are popular with device makers because they can offer special short term discounts without driving down the recommended retail price. 

It means you have to jump through a couple of hoops to get your saving, but overall it’s a win-win for you, the retailer, and the maker.

But, how does it work and why are they so popular with camera companies as a way of creating the best camera deals around? Let us explain.

Here’s how camera cashback works

When you buy a camera or a lens or any other camera kit with a cashback deal, you still pay the price quoted without the cashback discount. 

To get the cashback, you then have to fill in a form to claim it back from the maker. All it means is that you don’t get your saving straight away – and you do need to remember to claim it! 

The application for cashback is usually online, and is obviously well worth the small amount of bureaucratic effort that it is worth.

So when you see a deal that includes a cashback offer, remember that you have to claim this back from the maker and you don’t get this discount at the checkout. 

The other thing to remember is that cashback offers get rolled out across all authorised dealers. If one of them has a cashback offer from Canon, Nikon, Olympus or any other maker, you can bet they all have it!

  • IMPORTANT: Do be aware that some retailers will quote prices with the cashback already applied, as if you’ve already claimed it, so check the smallprint (and the price you actually pay).
  • Other retailers will quote the price you pay at the checkout and put the discounted price with cashback applied in smaller print underneath. 

Keep this in mind when you’re comparing prices because you need to make sure you’re aware of both the checkout price and the final cashback price when comparing dealer prices.

Great camera cashback deals

Canon EOS 200D with F-S 18-135mm f/3.5-5.6 IS STM
Pay just £519 on this this great EOS 200D zoom bundle from Amazon UK, and then get £50 Cashback direct from Canon – so you just end up paying £469View Deal

Sony RX10 – £518.95 after cashback
The Sony RX10 is a superzoom bridge camera with an impressive 24-200 mm F2.8 Carl Zeiss lens. This is a great price for this camera, particularly when you factor in the £100 cashback.
View Deal

Canon EF 100-400mm f/4.5-5.6L IS II USM Lens for Canon: £1,699 (£1,999 before cashback)
You can save a fantastic £600 on this this super-telephoto lens. The  Canon EF 100-400mm f/4.5-5.6L IS II USM Lens is well-suited to sport, portraiture, wildlife, pet and travel. Wex is in charge of this double cashback offer, making it the cheapest it's ever been. 

Deal ends: unknown

Nikon D500: £1,514 (was £1,699)
There's a big £150 off the Nikon D500 which is a brilliant deal in itself. But you also get £185 cashback from John Lewis. All in all this is a great price on Nikon's flagship DX format DSLR. What you get for the money is a: 20.9MP APS-C sensor and 153-point AF system. Deal ends: unknownView Deal

Panasonic Lumix G9: £1,049 (£1,299)
The Panasonic G9 is a great camera that boasts 4K video, and fast shutter speed for both action sports and wildlife photography. This bundle comes with a £290 discount. If that's not enough, then there's an extra £250 cashback offer on top. This takes the price down to just £1,049. Deal ends: unknownView Deal

Panasonic Lumix TZ200: £529 with cashback (was £689)
The Panasonic Lumix TZ200 is a camera with a massive zoom lens and a big sensor too. This is all packed into a small body. This is a favourite of ours, given it's got a great 15x optical zoom, large 1.0-inch 20.1MP sensor and EV. In totals, you save £160. This Wex cashback deal saves you a cool £100.
Deal expires: unknownView Deal

Panasonic Lumix LX100 II: £752.19 (was £849) after cashback
The Panasonic Lumix LX100 II has a 17MP multi-aspect Micro Four Thirds sensor and super speedy 24-75mm f/1.7-2.8. It's now £100 less, thanks to this cashback offer via Amazon UK. This camera is perfect for enthusiast photographers.
Deal expires: unknownView Deal

Panasonic Lumix FT7: £349 (was £399)
If you are in the market for a tough compact, then this beast from Panasonic is waterproof to a depth of 31m. It's also shockproof from a height of 2m. You can save £50, thanks to this cashback promotion at John Lewis.
Deal ends: unknownView Deal

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The best camera deals right now