Prime is over, but you don't need a membership to get these GoPro deals

GoPro Prime Day deals
(Image credit: Future)

Prime Day might be over, but the GoPro deals haven’t gone anywhere - and here’s the twist: you no longer need a Prime membership to get them!. That’s right, what started as an exclusive members-only offer is now wide open to everyone. No subscription, no strings - just proper savings.

GoPro really showed up for Prime Day this year, with some of the best prices I’ve seen on action cameras in a long time. Whether you're heading off on a summer adventure, planning a weekend hike, or just want something tough and waterproof to take everywhere, now’s the time to grab one.

But here’s the catch: we don’t know how long these deals are going to stick around. So if you’ve been hovering over the buy button, or that Hero in your basket is calling your name, don’t wait.

🇺🇸 Best GoPro deals in US

GoPro  Hero 12 Black
GoPro Hero 12 Black: was $369.99 now $279 at Amazon

SAVE $89 at Amazon. With its 5.3K video recording and 27MP photos, this GoPro is built for content. With a larger square sensor, you can use clips across multiple platforms and ratios to make your videos go longer.

GoPro Hero
GoPro Hero: was $219.99 now $199.99 at Amazon

SAVE $20 at Amazon. The GoPro Hero (2024) is GoPro’s most compact 4K-capable action camera yet, weighing just 86 g while still offering 4K/30 fps video, 12 MP photos, HyperSmooth stabilization (via the Quik app), a rear touch screen, voice control, and rugged waterproofing up to 5 m - ideal for lightweight, on‑the‑go adventure capture

GoPro Hero 13 Black
GoPro Hero 13 Black: was $429.99 now $329 at Amazon

SAVE $100.99 at Amazon. The GoPro Hero 13 Black is a rugged, waterproof action camera built for high-performance capture, featuring 5.3K video, improved low-light performance, and advanced stabilization - perfect for fast-paced adventures and content creation.

GoPro Hero 13 Black
GoPro Hero 13 Black: was $429 now $329 at Amazon

SAVE $100 at Amazon. GoPro's latest flagship has only recently become available in white (as opposed to the standard black) - so it is great to see this offer on this cool colorway (just take care you don't lose it in the snow!)

GoPro Hero 13 Black Ultra Wide Edition
GoPro Hero 13 Black Ultra Wide Edition: was $479 now $379 at Amazon

SAVE $100 at Amazon. GoPro's current flagship gets bundled here with an ulra-wide lens mode, that give s field of view of 177 degrees.

GoPro Hero 13 Black + HB-Series Lens Collection
GoPro Hero 13 Black + HB-Series Lens Collection: was $749.99 now $649.99 at Amazon

SAVE $100 at Amazon. This is a neat kit that combines the flagship GoPro Hero13 with a set of third-party lenses to give you boundless creative options. Includes a wide-angle, macro and anamorphic adapotrs - and set of six ND filters.

🇬🇧 Best GoPro deals in UK

GoPro Hero
GoPro Hero: was £199.99 now £169 at Amazon

SAVE £30.99 at Amazon. The GoPro Hero (2024) is GoPro’s most compact 4K-capable action camera yet, weighing just 86 g while still offering 4K/30 fps video, 12 MP photos, HyperSmooth stabilization (via the Quik app), a rear touch screen, voice control, and rugged waterproofing up to 5 m - ideal for lightweight, on‑the‑go adventure capture

GoPro  Hero 12 Black
GoPro Hero 12 Black: was £399.99 now £243 at Amazon

SAVE £156.99 at Amazon. With its 5.3K video recording and 27MP photos, this GoPro is built for content. With a larger square sensor, you can use clips across multiple platforms and ratios to make your videos go longer.

GoPro Hero 13 Black
GoPro Hero 13 Black: was £399.99 now £282 at Amazon

SAVE £117.99 at Amazon. The GoPro Hero 13 Black is a rugged, waterproof action camera built for high-performance capture, featuring 5.3K video, improved low-light performance, and advanced stabilization - perfect for fast-paced adventures and content creation.

GoPro Max 2025
GoPro Max 2025: was £349.99 now £278 at Amazon

Save £71.99 at Amazon The GoPro Max 2025 is the recently updated version of this 360 camera, what can record footage of what you are seeing and of yourself at the same time, thanks to the use of two fisheye lenses.

Check out our full guide to the best GoPro cameras, and to the best GoPro accessories

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Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of the Royal Society of Arts, holds a Foundation Degree in Equitation Science, and holds a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since his film days using a Nikon F5. He saw the digital transition with Nikon's D series cameras and is still, to this day, the youngest member to be elected into BEWA, the British Equestrian Writers' Association.

He is familiar with and shows great interest in 35mm, medium, and large-format photography, using products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2, shooting Street/Documentary photography as he sees it, usually in Black and White.

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