The best Sony A7R IV deals in February 2024: latest stock updates and prices

Sony A7R IV deals
(Image credit: Rod Lawton/Digital Camera World)

Looking for the best Sony A7R IV deals? Our team has done the leg work for you, and rounded up all the biggest savings on the fourth generation of Sony’s relatively compact mirrorless camera, right here. Released in 2019, the Sony A7R IV is one of the most lusted-after mirrorless cameras out there – due primarily to its incredible 61 megapixel full-frame sensor. 

Whilst you can find medium format cameras with higher-resolution sensors, the beauty of the Alpha A7R IV is that it gives you all this detail in such a small manageable body – with the capability, thanks to its E-mount, of using the ever-increasing range of Sony lenses.

• Read our full Sony A7R IV review

(Image credit: Sony)

The best Sony A7R IV deals

With big features inside a relatively compact body, the A7R III is a smasher

Type: Mirrorless | Sensor: Full-frame | Megapixels: 61MP | Lens mount: Sony E-mount | Screen: 3in LCD, 1,440,000 dots | Viewfinder: EVF, 5.76 million dots | Max burst speed: 10fps | Max video resolution: 4K | User level: Enthusiast/Professional

Sublime image quality
Excellent AF system
Far from cheap
Battery life not as high as DSLRs

The Sony A7R IV’s subtle design tweaks make it handle better than the A7R III (which can still be found on sale), and it has an impressive set of specs that include being able to shoot 4K video at up to 30 frames per second (and 1080p up to 120), continuous shooting speed of 10 frames for stills, dual UHS-II memory card slots and 5-axis in-body image stabilization, the A7R IV rewrites the rulebook for full-frame camera photography. 

A key advantage of the large sensor is not just the resolution –  but that if you shoot in cropped APS-C mode you still get 26 megapixel images – which is great for giving you that more reach for wildlife photography, when you need it. The ability to heavily crop your images will also be of particular appeal to editorial photographers - who can not second guess how designers may actually use their images. 

(Image credit: Sony)

Sony A7R IV vs A7R III vs A7R II

(Image credit: Sony)

More buying guides

Why you can trust Digital Camera World Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out how we test.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing.  He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.