Looking for the best Sony A7R IV deals? Our team has done the leg work for you, and rounded up all the biggest savings on the fourth generation of Sony’s relatively compact mirrorless camera, right here. Released in 2019, the Sony A7R IV (opens in new tab) is one of the most lusted-after mirrorless cameras out there – due primarily to its incredible 61 megapixel full-frame sensor.
Whilst you can find medium format cameras (opens in new tab) with higher-resolution sensors, the beauty of the Alpha A7R IV is that it gives you all this detail in such a small manageable body – with the capability, thanks to its E-mount, of using the ever-increasing range of Sony lenses.
• Read our full Sony A7R IV review (opens in new tab)(opens in new tab)
The Sony A7R IV’s subtle design tweaks make it handle better than the A7R III (opens in new tab) (which can still be found on sale), and it has an impressive set of specs that include being able to shoot 4K video at up to 30 frames per second (and 1080p up to 120), continuous shooting speed of 10 frames for stills, dual UHS-II memory card slots and 5-axis in-body image stabilization, the A7R IV rewrites the rulebook for full-frame camera (opens in new tab) photography.
A key advantage of the large sensor is not just the resolution – but that if you shoot in cropped APS-C mode you still get 26 megapixel images – which is great for giving you that more reach for wildlife photography, when you need it. The ability to heavily crop your images will also be of particular appeal to editorial photographers - who can not second guess how designers may actually use their images.(opens in new tab)
• Sony A7R IV vs A7R III vs A7R II (opens in new tab)(opens in new tab)
More buying guides
Why you can trust Digital Camera World Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test.
- The 10 best mirrorless cameras (opens in new tab)
- The 10 cheapest full-frame cameras (opens in new tab)
- The best full-frame mirrorless cameras (opens in new tab)
- The best travel cameras (opens in new tab)
- The best bridge cameras (opens in new tab)
- The best action cameras (opens in new tab)
- The best monopods you can buy right now (opens in new tab)
- The best camera backpacks right now (opens in new tab)
- The 50 best camera accessories (opens in new tab)