Sony RX1R III just hit its lowest price yet – Here’s why you should care

(Image credit: Future)

The Sony RX1R III has just dropped to its lowest-ever price, thanks to a $100 cashback offer direct from Sony. That brings the total down to $4,998, reduced from its launch price of $5,098.

To redeem your $100 cashback, you must have your receipt and camera serial number and input them into this website

While it’s still a high-end investment, any saving on a camera this refined is worth noting - especially one that’s long been considered a cult favourite among serious photographers. It’s rare to see discounts on premium compact cameras, particularly one with a full-frame sensor and such a niche following, so this offer is definitely worth a closer look.

At the heart of the RX1R III is a 61MP back-illuminated full-frame sensor paired with a fixed Zeiss 35mm f/2 lens, offering image quality that rivals some of the best interchangeable lens systems on the market. It’s also impressively compact—small enough to take anywhere, yet capable of delivering stunning results in both stills and video. Add in fast hybrid autofocus, real-time tracking, and a pop-up OLED viewfinder, and you've got a travel-friendly powerhouse that doesn't cut corners. It’s built for those who want maximum quality with minimum fuss.

There’s something special about shooting with a fixed lens camera like this—it slows you down, encourages composition, and strips away the noise of choice. You start to see differently, more intentionally, and that’s where the RX1R III excels. It feels like a modern-day classic, a camera built not just for convenience but for the pure joy of photography. For street photographers, travel shooters, or anyone chasing detail-rich files in a stealthy form factor, it ticks all the right boxes.

Deals like this are rare for a camera that’s both this specialised and this desirable. If you’ve had your eye on the RX1R III, this might be the nudge you’ve been waiting for. It’s not just about the discount - it’s about getting your hands on a camera that does one thing incredibly well, and does it with style.

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For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of the Royal Society of Arts, holds a Foundation Degree in Equitation Science, and holds a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since his film days using a Nikon F5. He saw the digital transition with Nikon's D series cameras and is still, to this day, the youngest member to be elected into BEWA, the British Equestrian Writers' Association.

He is familiar with and shows great interest in 35mm, medium, and large-format photography, using products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2, shooting Street/Documentary photography as he sees it, usually in Black and White.

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