The Ricoh GR was first launched over 20 years ago... and the new GR III will be the 12 generation of this camera that was first conceived in the analogue era. The basics of the camera remain the same. It has a fixed wide-angle lens, equivalent to a 28mm in old 35mm terms.
This is luxury camera, and sells itself on its small size and image quality. The GR series has a cult following, loved by travel photographers and street specialists, that want a camera that slips easily into your pocket.
Nowadays, of course, everyone already has a wide-angled camera with them at all times in the shape of the camera phone. So it is no surprise that the Ricoh GR III has needed to add more technical tricks to its armory in order to ensure it is still relevant in the smartphone era.
Ricoh GR III - features
This latest digital version packs in a decent-sized APS-C sensor with a 24 megapixel count. There is no anti-alias filter on the camera, but the incorporation of a dust removal system on the system, means that sensor vibration can be used as an electronic anti-aliasing filter should you need to engage this to avoid problems with moiré.
To appeal to the serious shooter, the GR III offers full 14-bit RAW shooting – but video recording is limited to Full HD (there's no 4K here). RAW files can be developed in the camera.
The 18.3mm f/2.8 lens is comprised of six elements in four groups - and has a nine-blade diaphragm to help with the bokeh. The fixed lens has no zoom capabilities, of course, but does provide 35mm and 50mm crop modes for those who want to get in closer. And there is also an optional ultra-wide screw-in converter (the GW-4) that gives an effective focal length of 21mm.
A new addition is a three-axis image stabilisation, that gives a four-stop improvement in the shutter speed you can get away with for handheld exposures. ISO has been boosted too to a maximum of 102,400 - which will help cement the camera's low-light credentials.
Autofocus also now benefits from Hybrid AF - using phase detection for speed, and contrast detection for accuracy. There is a macro mode that allows you to focus down to subjects in the 5 - 12cm range. And you can focus manually too - with such mod cons as focus peaking to help you to do this accurately.
The camera comes with no fewer than ten image filters - which are all customisable. Of more interest will be the HDR function, and an intervalometer that allows you to shoot in 10 minute increments for up to 24 hours. There is an multiple exposure mode, that Ricoh tells us you can overlay up to 2000 images on the same frame.
Another neat trick is the provision of a built-in two-stop optical ND filter - to help you use wider apertures when shooting video, or to extend the shutter speed for stills.
Its connectivity credentials are strong. Bluetooth and WiFi come as standard - allow you to link the camera to your phone using Ricoh's ImageSync app. And there is a USB-C socket for data transfer and charging.
Ricoh GR III - handling
The beauty of this camera is in its size, Ricoh has gone to great lengths to make this smaller than its predecessor. The result is a camera that is easy to use one-handed - turning this into the ultimate snapshot camera. But it must be noted to get the camera to this size, the GR III does make do without a built-in flash.
A weakness however is that you do not have an eyelevel viewfinder as standard (an optional one is available that plugs into the hotshoe). You are therefore forced to use the three-inch one-million-dot LCD on the rear for all composing and settings.
This LCD is now touch-sensitive, which makes it easy to choose the point you want to focus on, for instance. However the screen is not tiltable, which can prove a bane when shooting at high-or low angles – or when dealing with bright sunlight.
The camera offers a good range of buttons and dials to aid the use of its full feature set. There are thumbwheels front and rear, for instance. And as well as no less than three customisable user modes, on the exposure mode dial, there is also a customisable Function (Fn) button on the rear. The thumbwheels however do not feel particularly substantial or as nice-to-touch as you might hope for on a camera at this sort of price.
Ricoh is making a big thing about the camera's start-up time.... its motorised lens can be out and ready in just 0.8sec when you press the On button. However, you will soon notice that the camera switches itself soon enough – which could prove a downer to those who want the camera to be always ready for the decisive moment.