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These are the WORST camera deals this Amazon Prime Day

Prime Day camera deals
(Image credit: Sony)

The Amazon Prime Day camera deals have kicked off in style, with plenty of exciting tech deals to explore. However, every year brings duds – and 2021 is no exception. We've rounded up the worst camera deals that Amazon Prime Day has brought, from weirdly niche branded instax cameras to an absolutely ancient camera body from Sony.

However, if you were hoping to splash some cash this Prime Day, don't despair! We've also rounded up some of the best deals available this year as well down below. 

Worst camera deals on Prime Day

Fujifilm Instax Mini 9 Toy Story 4

Fujifilm Instax Mini 9 Toy Story 4 | was $79.95 | now $39.99
Save $39.96
Okay, we love instax cameras, but a Toy Story 4-styled instant camera is a little niche! While it's admittedly a pretty great discount, we'd probably give this one a miss if you're not a massive Pixar fan.

Sony A6000 body only

Sony Alpha a6000 | was $548 | now $344.99
Save $203
Deals on the Sony A600 come around every year like clockwork. In fact, we're beginning to wonder whether Sony will ever stop production on this camera! This is a great price for the specs, but you can definitely find better (and newer!) Sony cameras available.

Lowepro camera backpack

Lowepro camera backpack | was $59.95 | now $41.97
Save $17.98 This Lowepro backpack can fit a camera (with an attached lens), a lens and a 10" tablet – which isn't really that much! We'd expect more storage out of a camera backpack to be honest. 


Neewer 10-inch Ring Light | was $30.99 | now $23.79
Save $7.20 Ring lights are super useful products and any discount is welcome… but $7.20 is almost insulting! It's still worth checking out, but take a look at some of the other ring lights available too. 

Best Prime Day deals

Okay, so you've seen the worst camera deals that Amazon Prime Day has to offer – now let us show you the best. From Olympus cameras to one of the most popular Samsung phones around, these deals are set to fly off the shelves (and with good reason). 

Olympus OM-D E-M5 III + 14-150mm lens

Olympus E-M5 Mark III + lens | was $1,799 | now $1,201
Save $598 Black or silver, which do you choose? We think we prefer the E-M5 Mark III in silver, but some people prefer black, so it’s your call. Either way, it comes with the same compact but powerful M.Zuiko Digital ED 14-150mm F4.0-5.6 II zoom.

Insta360 One R Twin Edition

Insta360 One R Twin Edition: $449.99
Save $30 Plus free battery base The Twin Edition of the Insta360 One R features a pair of camera modules – one with a 7.2mm f/2 360° lens, the other a 16.4mm f/2.8 wide-angle, for ultimate versatility.

GoPro Hero8 Black bundle

GoPro Hero8 Black bundle | was $349.99 | now $279
Save $71 This GoPro bundle includes the GoPro Hero8 Black, a Shorty mini tripod, a head strap, a 32GB SD card and two rechargeable batteries. 

DJI OM 4 smartphone gimbal

DJI OM 4 smartphone gimbal | was $149 | now $119
Save $30 Want to shoot ultra-smooth videos with your smartphone? The DJI OM 4 smartphone gimbal features a magnetic phone clamp and ring holder for effortless use.

Samsung Galaxy Note 20 Ultra

Samsung Galaxy Note 20 Ultra | was $1,299.99 | now $874.99
Save $425
The Samsung Galaxy Note 20 Ultra 5G is one of the most popular camera phones around – and for good reason. Pick up this handset today for an incredibly low price. 


Garmin Dash Cam 66W | was $249.99 | now $224.95
Save $25 This is one of the most popular dash cams around, offering an extra wide 180º field of view in 1440p HD with a 2" LCD screen, voice control and automatic incident detection & recording.

Razer Kiyo webcam

Razer Kiyo webcam | was $99.99 | now $74.99
Save $25 If you're in the market for a new webcam, this Razer Kiyo offering will likely catch your attention. With a built-in ring light and a 1080p camera that's designed for streaming, this webcam is a great buy. 

Razer Blade 15

Razer Blade 15 | was $1,499 | now $949.99
Save $550
This 15.6-incher is one of our favorite laptops for video editing. You get 16GB RAM and 256GB SSD, Thunderbolt 3 connectivity, and its 10th Gen Intel Core i7-10750H processor is built for speed. Add to that the fast 120Hz display refresh rate and NVIDIA GeForce GTX 1660 Ti graphics, and you've got a powerful portable for a great price.

Galaxy Chromebook

Galaxy Chromebook | was $999 | now $699
Save $300 Featuring 256GB of storage and 8GB of RAM, This Samsung Galaxy Chromebook has a 4K AMOLED touchscreen display that's perfect for taking notes, sketching ideas and editing photos. 

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.