The best Black Friday camera deals might still be a couple of weeks away, but that hasn't stopped some of the biggest retailers in the US and UK from getting a head start on the year's biggest shopping event.
With November 27 officially marking Black Friday 2026, we're already starting to see some fantastic early Sony deals appearing online, making this a particularly tempting time for photographers and videographers looking to upgrade their gear or invest in something new.
Retailers including Amazon, B&H Photo, Adorama, and Best Buy in the US, alongside Amazon UK, Wex Photo Video, and Park Cameras in the UK, are beginning to tempt shoppers with discounts on Sony Alpha mirrorless cameras, E-mount lenses, compact cameras, and accessories. Of course, I suspect some of the very best Sony discounts are still being held back for the days leading up to Black Friday itself.
After all, Sony's hugely popular mirrorless cameras, including the Alpha A7 IV, A7R V, and A7C II, are bound to attract plenty of attention from photographers looking to upgrade their equipment. And let's not forget Sony's impressive range of APS-C cameras, such as the A6700, alongside its popular ZV-series cameras designed for content creators and vloggers. With retailers on both sides of the Atlantic competing for your money, there's every chance we'll see even bigger savings as November 27 approaches. However, that doesn't mean you should overlook the early offers, particularly if you've had your eye on a specific Sony Alpha camera or E-mount lens for some time.
That's why we've put together this dedicated Sony Black Friday deals hub, bringing you the very best discounts we can find across both the US and UK. Whether you're looking to invest in your first Sony mirrorless camera, upgrade to a more advanced full-frame Alpha body, or add another E-mount lens to your camera bag, we'll be keeping a close eye on prices and highlighting the deals we genuinely believe are worth your money.
Sony has built an impressive reputation for producing some of the most capable cameras on the market, and Black Friday could be the perfect opportunity to pick one up for considerably less. So, if you're hoping to save on Sony camera gear this Black Friday, these are the offers you should be looking at right now.
- Made on November 13: All deals have been price-checked to make sure you are getting the best savings across the internet.
Top retailers
🇺🇸 US retailers:
Today's top Amazon deal - Great savings across loads of brands
Best lens deals - Save up to $200 off
Video camera gear deals - up to 15% savings
Adorama: Save up to $800 on select cameras in holiday sale
B&H Photo Video: Deals up to $800 off in Holiday sale
Canon USA: Buy direct to save up to $300
🇬🇧 UK retailers:
Amazon: Big savings on camera, lenses, memory cards and more
Jessops: Save up to £890 off Sony cameras
Clifton Cameras: Full range of camera cashback deals
Park Cameras: Amazing Cashback savings on cameras & lenses
Wex Photo Video: Great deals on Canon, Rotolight, Elinchrom & more
Best Sony deals in the US
Best Sony camera deals in UK
