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Sony E 16-70mm f4 Zeiss lens is £280 off in this sensational Prime Day deal!

Sony E 16-70mm f4 Zeiss lens is £200 off in this sensational Prime Day deal!
(Image credit: Sony)

If you've always dreamed of owning a Carl Zeiss-designed lens, there's no better time to pick one up – the Sony E 16-70mm f4 ZA OSS Lens (SEL1670Z) for APS-C cameras is an absolute steal right now. The Amazon Prime Day deal slashes the price by £200, but with an additional £80 off in cashback from Sony it's down to a criminally low £369!

Sony E 16-70mm f4 Zeiss: was £649, now £369 (with cashback)
Amazon has hacked the price of this Zeiss-designed APS-C lens to an already great £449, but with Sony's additional £80 cashback that knocks the price down to just £369!
UK deal – ends midnight 16 JulyView Deal

(Not an Amazon Prime member? Sign-up for a free 30-day trial to take advantage of this offer!) 

The Prime Day Sony E 16-70mm f4 Zeiss deal...

We crowned this the best overall APS-C lens in our list of best Sony lenses, with its constant f/4 aperture and image stabilization. The up-market optical path is based on a Zeiss design and includes legendary T* coatings to reduce ghosting and flare, while enhancing color and contrast. 

Using a Linear Motor keeps the lens build as compact as possible – at just 308g it’s refreshingly lightweight for such a powerful standard zoom. A great dance partner for the A6500, which is also on a great Prime Day deal here:

Sony a6500 mirrorless camera (body only) £649 after cashback
This is Sony's flagship crop-sensor mirrorless camera, which uses a 24 megapixel APS-C-sized sensor. The miniature body comes with built-in image stabilization, to keep your shots steady whatever the lens you choose to use with it, and whether shooting stills or 4K video. You pay £949, but get £300 back from Sony via its summer cashback promotion – making this one amazing Prime deal.
UK deal – ends midnight 16 JulyView Deal

Other UK Prime Day camera deals

Olympus M.ZUIKO 40-150mm f/4-5.6 R zoom - Black | £85.99
This Micro Four Thirds lens will fit a wide range of Olympus and Panasonic cameras (and some from Blackmagic Design too). This telezoom is the perfect accompaniment to the kit lens that came with your camera, and thanks to the crop factor on an MFT camera give you an effective 80-300mm range that is great for wildlife, airshows, and sports. Make sure you pick the black version of this lens, as the silver version is over £50 more expensive!View Deal

Canon EOS RP Body + Mount Adapter EF-EOS R + RF 35mm f/1.8 Macro IS STM Lens: save £388, now £1509
This combo is the star UK deal on the second day of Prime Day. This kit gives you the full-frame mirrorless RP body, plus the EF-RF adaptor that allows you to use DSLR lenses with it. Plus you get the superb 35mm f/1.8 macro prime. A perfect start into the RF system - at a very appealing price.
UK deal – ends midnight 16 July (or whilst stocks last)View Deal

DJI Mavic Pro Platinum drone Fly More Combo kit
- save £50 - now £849
Not the latest DJI, but the Platinum version of the ground-breaking Mavic Pro gives you a great 4K drone at the price. The four propeller arms are foldable making this easy to transport this 734g quadcopter. The 12-megapixel camera has a three-axis gimbal for smooth flight, with a range of 4km. This Fly More Combo kit comes with three batteries, a remote controller and other very useful accessories to help keep you airborne.
UK deal – ends midnight 16 JulyView Deal

Canon Selphy CP1300 portable printer - £79
This is a printer you can take to parties and events, so that you can give hard copy prints to remember the day by - connecting to your camera or phone via wifi. This uses a quality dye sublimation process with special ribbons and paper that you buy in packs together giving prints that are up to postcard sized.
UK deal – ends midnight 16 JulyView Deal

SanDisk Extreme Pro 64GB SDXC memory card  - £14.69
Looking for more cards for your DSLR, mirrorless camera or camcorder... then you need some of these. Amazon has knocked 39% off (or over £9) this respected line of UHS-I cards. It has an impressive max speed of 170MB/s and a V30 video classification, so great for shooting sport, wildlife, weddings and 4K video.
UK deal – ends midnight 16 JulyView Deal

SanDisk iXpand 128 GB Flash Drive - Black | now £33.99
There's a whopping 40% (£22.98) slashed off this 128Gb Apple-compatible Flash Drive. With a flexible lightning & high-speed USB 3.0 connector, you'll get fast and stress-free transfers from iPhone/iPad to your computer.It's also available in 16Gb to 256Gb formats, but the 128Gb is the biggest saving.
UK deal – ends midnight 16 JulyView Deal

Amazon Kindle Fire HD10 (32GB) - £84.99 (save £65)
A tablet is becoming a must-have accessory for any photographer... for research, to show others your portfolio or for a bit of light image editing when travelling. The Fire HD10 is our favourite budget tablet - but with this huge Prime Day discount it is a steal. Features a 10in Full HD screen and a built-in Alexa smart speaker.
UK deal – ends midnight 16 JulyView Deal

Anker PowerCore 20100 power bank: was £32.99, now £23.09
Whether you want to pump power back into your phone, your action cam, your mirrorless camera or your tablet, Anker's ultra high-capacity power bank with 4.8A output is ideal to keep you in the thick of the action. And at £11.90 off the RRP, there's no excuse not to have one in your kit bag!
UK deal ends: midnight 16 JulyView Deal

Canon EOS 250D, 18-55mm and bag: was £604, now £469
The Canon EOS 250D is one of our favourite entry-level DSLRs and its compact size makes it perfect for travel. Even more perfect is this deal, which includes the Canon EF-S 18-55mm IS STM kit lens and Canon ES100 camera bag.
UK deal ends: midnight 16 JulyView Deal

Read more:

The best Amazon Prime Day camera deals: everything you need to know
The best Sony lenses in 2019
The best Sony cameras in 2019