This Pentax compact camera is waterproof and has a zoom. Now it's dropped to incredible new low price that makes it a brilliant gift!

(Image credit: Future)

The Pentax WG-90 has quietly become one of those cameras that just makes sense, especially when it drops to a price like this.

Now down to its lowest-ever price of £251.03 from £379.99, this rugged little compact is saving you a very tidy £128.96, and that immediately puts it in the sweet spot for gifting or throwing into a holiday bag without a second thought.

What makes the WG-90 stand out is its unapologetically tough design. This is a camera built for real life rather than careful handling, shrugging off knocks, splashes, sand and cold weather with ease. Whether it’s destined for a family holiday, a festival weekend, or a child’s first “proper” camera, it’s the kind of device you don’t have to worry about once it leaves the house.

Despite its rugged credentials, the WG-90 is still a very capable everyday shooter. Its built-in zoom lens covers a useful range for landscapes, group shots and casual portraits, while the sensor delivers pleasing, punchy images in good light. It’s not trying to be a smartphone replacement for enthusiasts, but it absolutely excels at capturing memories quickly and reliably.

One of the real joys of a camera like this is how freeing it feels to use. You can hand it around at the beach, take it poolside, or toss it into a backpack on a city break knowing it’s designed to cope. That makes it perfect for holidays where the last thing you want to think about is protecting expensive gear from the elements.

At just over £250, the WG-90 also makes a lot of sense as a gift. It’s practical, distinctive, and refreshingly different from the usual tech presents, especially for someone who enjoys the outdoors or wants a camera that’s simpler and more robust than a phone. The fact that this is the lowest price we’ve ever seen only sweetens the deal.

If you’ve been waiting for a no-nonsense compact that’s built to last and easy to love, this Pentax WG-90 deal is well worth a look. Big savings, solid performance, and genuine peace of mind make this one of those rare deals that feels genuinely good value rather than just discounted.

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For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of the Royal Society of Arts, holds a Foundation Degree in Equitation Science, and holds a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since his film days using a Nikon F5. He saw the digital transition with Nikon's D series cameras and is still, to this day, the youngest member to be elected into BEWA, the British Equestrian Writers' Association.

He is familiar with and shows great interest in 35mm, medium, and large-format photography, using products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2, shooting Street/Documentary photography as he sees it, usually in Black and White.

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