Amazon Prime Big Deal Days is back, this time the sale takes place on October 7-8, 2025, marking the start of the holiday gift-buying season!
This year's sale is expected to feature great deals on the best mirrorless cameras, lenses, memory cards, and accessories. Deals will be launched daily, and it's my job to pick out the ones I think are actually worth buying, and filter out all the noise!.
The sale might not be at full steam, yet, but Amazon and some third-party retailers are already lifting the lid on some deals, so if you see something worth snapping up below, don’t hang about - as I can't promise they will be this price in the sale!
Amazon Prime Big Deal Days has become the start of Black Friday spending and holiday shopping, and the bargains are real – but only if you act fast…
Top retailers
🇨🇦 Top Canadian retailers:
Amazon Canada: Cheap prices on camera gear
Henry's: Save on a wide range of photographic equipment
B&H Photo Video: Deals on camera brands
Best Buy Canada: Save on cameras, camcorders & drones
Best Prime Day camera deals
How to access Amazon Prime Big Deal Days sale
Unlike Amazon Prime Day, which usually has a few deals available for non-members to shop, Big Deal Days will be a Prime-member exclusive sale. So if you want to take advantage of these pre-Black Friday deals, you must be logged into or set up an Amazon Prime account in order to see and shop all the deals (but you can get a 30-day free trial to ensure you get these offers).
However, we expect some other retailers to piggy-back on the Amazon sale, so we will keep you up to date on all the best offers, so that non-Prime customers can still enjoy some savings.
When is the Amazon Prime Big Deal Days Sale?
Amazon Prime Big Deal Days sale returns for its third year and will run from October 7-8, 2025, and will take place in the following countries:
Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Netherlands, Poland, Singapore, Spain, Sweden, the US, and the UK, – and, for the first time, Colombia, Ireland, and Mexico.
How to find the best camera deals during Amazon Big Day Sale
If you’re in the market for a new camera kit – whether it’s your very first, a thoughtful gift, or an upgrade – Prime Day can be a great time to buy. To make the most of it, here are a few things worth keeping in mind.
1. Start with an Amazon Prime trial
Signing up for a trial membership gives you full access to all the Prime Day offers, including those that are exclusive to members. The good news is you can cancel at any point during the trial if you don’t want to keep it.
2. Decide what you want in advance
Big sales can be overwhelming, so it’s smart to go in with a plan. Do a bit of research beforehand and check the usual price of the gear you’re after. Camera prices don’t jump around too much, but knowing the baseline makes it easier to tell whether a deal is genuinely good value. Since cameras are a longer-term investment than phones, it’s worth being thoughtful before you buy.
3. Stay open to alternatives
Sometimes the exact model you’ve got your eye on won’t be discounted. But if you’re not tied to a single brand, you may find something with similar features at a better price. This is especially true with APS-C cameras, where specs can be close across brands. First-time buyers will find this easier than those already locked into a system, but even then, it’s worth considering third-party lenses as a money-saving option.
4. Use Amazon’s wish list
Once you know what you’re after, add it to a wish list. Not only does this make checkout faster, but it also lets you track price changes in the lead-up to Prime Day, so you can pounce when the price drops.
5. Keep checking throughout the sale
Prime Day pricing isn’t always static – we’ve seen items dip lower on the second day of the event. While it’s often wise to grab limited-stock deals as soon as they go live, if the item is still available later, you might save even more by waiting.
6. Let us do the hard work
We’ll be keeping an eye on the sale and rounding up the best camera and photography gear offers. Rather than wading through countless pages yourself, you can check in with us for a hand-picked selection of deals that are actually worth your time and money.
