Looking for the best Sony Black Friday deals? This year’s Sony offers include $500 off the Sony A7 III with a versatile 24-70mm lens, and there’s much more besides. In recent years some of the best Black Friday deals overall have been on Sony cameras - and we think this pattern has repeated itself in 2023.
We tested every Sony camera there is over the years, so you can trust our guide to the best Sony cameras to help choose the right model. We we will also steer you to the best sale offers on Sony TVs, Sony lenses, camcorders and memory cards.
Top Black Friday retailers
Top Sony US retailers:
Adorama: Big discounts on Sony cameras
Amazon: Cheap prices on Sony camera gear
B&H Photo Video: Always has great Sony deals
Best Buy: Save on Sony cameras and lenses
Walmart: Savings on Sony mirrorless and compact cameras
Black Friday Sony Camera deals
Black Friday Sony lens deals
Black Friday: Sony Memory cards deals
Black Friday: Sony Phone deals
Black Friday: Sony Audio deals
Black Friday: Sony TV deals
Black Friday: Sony PS5 deals
Black Friday: Photo magazine subs deals
When will the Black Friday camera deals start?
This year, the official Black Friday date is Friday, November 24, 2023, so the best camera deals will be available straight after Thanksgiving through to Cyber Monday on November 27 and beyond.
Is Black Friday the best time to buy a camera?
As a general rule, Black Friday is usually a great time to buy a new camera, but not every deal is as good as it may seem initially – which is where we come in.
In some cases, retailers do mark up the prices of cameras and camera bundles in the run-up to Black Friday, in order to offer a seemingly bigger discount during the run of the actual event itself. However, this doesn't necessarily make them a bad buy though. On many occasions, their prices still drop to mouth-watering record lows. But in the grand scheme of things, the percentage saving may not be quite as large as advertised.
However, to combat these situations, we'll only highlight the actual saving of any Black Friday deal based on the camera's recent price history, and we will make sure it's a genuinely good deal before placing it in this hub. This isn't necessarily the norm, though, and many cameras do simply drop to their lowest-ever price for a brief period over Black Friday, particularly in Amazon's Lightning deals - These are often the best camera deals of the year.
How to find the best camera deals
Of course, the best Black Friday deals will be on this page as soon as they launch. We’ll bring you the top bargains from all the best retailers when the discounts start rolling in on, and before Black Friday. But there are a lot of different cameras to choose from, and it can get overwhelming at times, especially for photography beginners. We recommend making the most of our extensive camera knowledge to make sure you buy the right bit of kit for you come Black Friday.
If you're new to photography, a good grounding point is to start with our best camera for beginners guide. Once you've got a feel for which type of camera might suit your needs best, check out our separate guides on the best camera for photography, the best mirrorless camera, or the best Micro Four Thirds camera, and if you want to take advantage of the lowering prices of DSLRs, check out our best DSLR guide – we've got the latest advice on them all.