Best Sony Black Friday deals in 2023 that you can still buy

Black Friday Sony deals
(Image credit: Future)

Looking for the best Sony Black Friday deals? This year’s Sony offers include $500 off the Sony A7 III with a versatile 24-70mm lens, and there’s much more besides. In recent years some of the best Black Friday deals overall have been on Sony cameras - and we think this pattern has repeated itself in 2023.

We tested every Sony camera there is over the years, so you can trust our guide to the best Sony cameras to help choose the right model. We we will also steer you to the best sale offers on Sony TVs, Sony lenses, camcorders and memory cards.

Top Black Friday retailers

Top Sony US retailers:

Adorama: Big discounts on Sony cameras
Amazon: Cheap prices on Sony camera gear
B&H Photo Video: Always has great Sony deals
Best Buy: Save on Sony cameras and lenses
Walmart: Savings on Sony mirrorless and compact cameras

Black Friday Sony Camera deals

Sony FX30 |

Sony FX30 | was $1,798 | now $1,548
Save $200 + $50 mail-in rebate at Adorama
If you want a great compact cinema camera, look no further: this can record up to 4K at 120fps in 10-bit 4:2:2.

Sony A7R III |

Sony A7R III | was $2,199.99 | now $1,997.99
Save $201 at Amazon
If you don't need 61MP of the latest Mark IV, the 42.4MP Sony A7R III is perfect for all your landscape, portrait, sports, or wildlife photography. If you're a keen filmmaker, the camera's 4K mode will not disappoint.

Sony A7 III + 28-70mm |

Sony A7 III + 28-70mm | was $2,198 | now $1,698
Save $500 at Amazon
If you don't need the highest resolution, the 24MP A7 III with 28-70mm f/3.5-5.6 lens is for you. With 693 phase-detection AF points, ISO 50 to 204,800, and 10 fps – this is perfect for sports and wildlife.

Sony A7C |

Sony A7C | was $1,799.99 | now $1,598
Save $201 at Amazon
The Sony A7C might have recently been replaced, but that doesn't stop this slightly older model from being one of the most compact full-frame cameras out there for travel and video making, with a big sensor and 4K video, this is a compact powerhouse.

Sony A7C + 28-60mm lens |

Sony A7C + 28-60mm lens | was $2,098 | now $1,898
Save $200 at Amazon
The world's smallest and lightest full-frame camera with the same 24MP sensor as the Sony A7 III – this is power meets function in a compact form. It's perfect for vlogging, YouTube, and content creation.

Sony ZV-1 |

Sony ZV-1 | was $748 | now $648
Save $100 at Amazon
Designed for the vlogger out there who wants 4K in a small package, with a flip-out screen, which can also be used for live streaming, the Sony ZV-1 is the perfect social media or content creator camera.

Sony A6600 |

Sony A6600 | was $1,398 | now $997.99
Save $400 at Amazon
One of Sony's best compact cameras, this APS-C sensor camera is perfect for travel and street photography – as well as vlogging, with its tilting screen and 4K video.

Sony A6400 |

Sony A6400 | was $898 | now $748
Save $150 at Amazon
If you want some of the best features from top-end Sony cameras, but in a much smaller and more compact body, the A6400 is a perfect balance between price and performance. This camera is ideal for travelers or video makers on a budget.

Sony A7 IV (body only) |

Sony A7 IV (body only) | was $2,499.99 | now $2,298
Save $201 at Amazon
Sony's latest generation of its iconic A7 range of cameras that catapulted it to the top of the mirrorless game. The A7 IV builds on the tech that came before but with an improved sensor giving higher-resolution photos and video as well as better-than-ever image stabilization.

Sony A7 IV with 28-70mm lens |

Sony A7 IV with 28-70mm lens | was $2,699.99 | now $2,498
Save $201 at Amazon
If you want to get out and shooting right away, this kit pairs one of the absolute best Sony cameras with a high-quality versatile lens that you can use for shooting everything from landscapes to portraits, or from products to weddings. 

Sony ZV-1F |

Sony ZV-1F | was $499 | now $398
Save $101 at Amazon
 Sony's latest compact camera is designed with vloggers in mind, and has a fixed super-wide 20mm lens to help get you in the picture. It shoots 4K and has a 20MP 1-inch sensor.

Black Friday Sony lens deals

Sony E PZ 18-105mm f/4 G OSS|

Sony E PZ 18-105mm f/4 G OSS| was $649.99 | now $548
Save $101 at Amazon
on the versatile 18-105mm (27-158mm in full frame terms) power zoom lens for Sony APS-C cameras. With a constant f/4 aperture, internal focussing and ED glass with this lens you can shoot anything from landscapes to portraits or even street and now it's got 44% off!

Sony FE 50mm f/1.8

Sony FE 50mm f/1.8 | was $217.80 | now $198
Save $19 at Amazon A nifty-fifty is a must-have in any photographer's kit. This one is versatile, lightweight and very affordable.

Sony FE 28-135mm PZ f/4 G OSS

Sony FE 28-135mm PZ f/4 G OSS | was $2,498| now $2,398
Save $100 at B&H This versatile, power zoom lens is optimized for recording video, with no focus shifting and independent zoom/focus/iris rings. A small discount, but any saving is better than nothing.

Sony FE 35mm f/1.4 GM

Sony FE 35mm f/1.4 GM | was $1,398 | now $1,298
Save $100 at Amazon Optical quality doesn't get much better than in this stunning semi-wide-angle lens, perfect for portraits or street photography. 

Sony FE 50mm f/1.8

Sony FE 50mm f/1.8 | was $219.99 | now $198
Save $21 at Amazon A nifty-fifty is a must-have in any photographer's kit. This one is versatile, lightweight and very affordable – especially on discount.

Sony FE 14mm f/1.8 GM

Sony FE 14mm f/1.8 GM | was $1,599 | now $1,498
Save $101 at Amazon Ultra-wide lenses are perfect for astrophotography, architecture or landscapes, and this version from Sony delivers gorgeous bokeh and exceptional image quality.

Sony FE 85mm f/1.8

Sony FE 85mm f/1.8 | was $598 | now $464.49
Save $133 at Amazon Get a perfect portrait lens that'll deliver beautifully blurred backgrounds and pin-sharp features plus save yourself some money!

Sony FE 200-600mm f/5.6-6.3 G OSS

Sony FE 200-600mm f/5.6-6.3 G OSS | was $1,999| now $1,898
Save $101 at Amazon Perfect for bird and wildlife photography, Sony's longest telephoto zoom might only have a small saving, but it's better off in your pocket.

Sony FE 100-400mm f/4.5–5.6 GM OSS

Sony FE 100-400mm f/4.5–5.6 GM OSS | was $2,498| now $2,398
Save $100 at Amazon The go-to telephoto zoom for professional photographers delivers outstanding sharpness, fast AF, and a compact design.

Sony FE 50mm f/1.2 G Master

Sony FE 50mm f/1.2 G Master | was $1,998 | now $1,898
Save $100 at Amazon This super wide-aperture prime lens offers a super shallow depth of field, which means beautiful blurred backgrounds and gorgeous round bokeh. 

Sony FE 85mm f/1.8 lens |

Sony FE 85mm f/1.8 lens | was $598 | now $464.49
Save $133 at Amazon Looking for a low-cost 85mm portrait lens for your full-frame Sony mirrorless camera? This Sony FE 85mm f/1/8 is just what you need!

Sony FE 24mm f/2.8 G

Sony FE 24mm f/2.8 G | was $598 | now $548
Save $50 at Amazon After a super compact, lightweight, wide-angle lens then look no further than this 24mm prime with a fast aperture making it perfect for low-light environments 

Sony FE 24-70mm f/2.8 G Master |

Sony FE 24-70mm f/2.8 G Master | was $1,699 | now $1,598
Save $101 at Amazon
This premium G Master series mid-range zoom lens from Sony boasts a 9-blade aperture for excellent defocus effects, highly precise focus lens control, and a constant f/2.8 maximum aperture for sharp shots. 

Sony 24-70mm f/4 Vario-Tessar |

Sony 24-70mm f/4 Vario-Tessar | was $898 | now $698
Save $200 at Amazon
This versatile workhorse lens is perfect for landscapes, portraits, or sports. If an f/2.8 isn't what you need and you're looking for lighter pro-grade solutions, this is the perfect lens for you.

Sony E 50mm f/1.8 OSS

Sony E 50mm f/1.8 OSS | was $1,399 | now $1,298
Save $101 at Amazon
This quality nifty-fifty prime is designed specifically for Sony's APS-C cameras – ideal for everything from street photography to portraits.

Sony E 30mm f/3.5 OSS

Sony E 30mm f/3.5 OSS | was $299.99 | now $248
Save $51 at Amazon Designed for Sony's APS-C cameras, this lightweight, compact lens is perfect for traveling or taking on holiday. 

Sony E 11mm f/1.8 |

Sony E 11mm f/1.8 | was $548 | now $498
Save $50 at B&H
Especially designed for the Sony E mount APS-C, this 11mm (16.5mm in 35mm-equivalent terms) lens is a great option to keep on your camera all the time. Thanks to its maximum aperture of f/1.8, it can tackle and overcome low-light situations for bright images. 

Sony E 10-18mm f/4 |

Sony E 10-18mm f/4 | was $798 | now $648
Save $100 at Amazon
Take ultra-wide landscapes or tight interiors with your Sony APS-C camera. With a 35mm equivalent of 15-27mm, you have a versatile lens at your disposal; and with a constant f/4 aperture, your images will always be sharp. 

Sony E 16-55mm f/2.8 G

Sony E 16-55mm f/2.8 G | was $1,399 | now $1,298
Save $101 at Amazon
This wide-angle to mid-range zoom designed specifically for Sony's APS-C cameras is versatile, lightweight, and now cheaper than normal!

Tamron 150-500mm f/5.6-6.7 (Sony E) |

Tamron 150-500mm f/5.6-6.7 (Sony E) | was $1,399 | now $1,199
Save $200 at Amazon
Coming in Sony E-mount, this 150-500mm lens is perfect for wildlife photography or sports. Its 35mm-equivalent range is 225-750mm, so you can be sure this lens will cover all the action, no matter how far away you are.

Tamron 17-70mm f/2.8 (Sony E) |

Tamron 17-70mm f/2.8 (Sony E) | was $799 | now $689
Save $110 at Amazon
This versatile 17-70mm lens for Sony E-mount (25.5-105mm equiv) is suited to a number of photographic applications, such as sports, travel, landscape, and portraits.

Tokina ATX-M 11-18mm f/2.8

Tokina ATX-M 11-18mm f/2.8 | was $599 | now $399
Save $200 at B&H This Sony E-mount wide-angle zoom is a perfect second lens for someone with a Sony A6000-series mirrorless camera. This discount can also be found at other dealers, including Amazon.

Black Friday: Sony Memory cards deals

Black Friday: Sony Phone deals

Sony Xperia 5 III 125GB 5G |

Sony Xperia 5 III 125GB 5G | was $999.99 | now $421.17
Save $577 at Amazon
With an HDR-ready 6.1" OLED display and triple rear cameras, with a variable focal length of up to 105mm, this is a great camera for phone photography.

Sony Xperia Pro I |

Sony Xperia Pro I | was $1,799.99 | now $998
Save $901 at Amazon
Immerse yourself with a  4K HDR display, record cinematic videos or take high-resolution photos at 20 frames per second on a dedicated 24mm or 50mm lens with stunning sharpens thanks to Zeiss Tessar optics, this isn't just a phone it's the content creators dream.

Black Friday: Sony Audio deals

Sony WF-1000XM3 |

Sony WF-1000XM3 | was $199.99 | now $100
Save $99 at Amazon
While now surpassed by the $278 WF-1000XM4, these true wireless earbuds are still great buys – especially at this discounted price. They combine effective active noise-canceling with a real sense of musicality.

Black Friday: Sony TV deals

Black Friday: Sony PS5 deals

Black Friday: Photo magazine subs deals

Digital Camera

Digital Camera is the definitive guide to digital photography. Every issue comes packed with expert advice, in-depth tutorials, free gifts and inspirational images. Digital Camera has the sole aim of helping you become a better photographer. Subscribe from $12.99 per quarter

Digital Photographer

Whether you're a part-time amateur or a full-time professional, Digital Photographer aims to challenge and motivate you to take your best shots. Our in-depth features are designed to take your photography to the next level - and this is a great gift for anyone who wants more inspiration for their picture-taking. Subscribe from $13.49 per issue

When will the Black Friday camera deals start?

This year, the official Black Friday date is Friday, November 24, 2023, so the best camera deals will be available straight after Thanksgiving through to Cyber Monday on November 27 and beyond. 

Is Black Friday the best time to buy a camera?

As a general rule, Black Friday is usually a great time to buy a new camera, but not every deal is as good as it may seem initially – which is where we come in.

In some cases, retailers do mark up the prices of cameras and camera bundles in the run-up to Black Friday, in order to offer a seemingly bigger discount during the run of the actual event itself. However, this doesn't necessarily make them a bad buy though. On many occasions, their prices still drop to mouth-watering record lows. But in the grand scheme of things, the percentage saving may not be quite as large as advertised.

However, to combat these situations, we'll only highlight the actual saving of any Black Friday deal based on the camera's recent price history, and we will make sure it's a genuinely good deal before placing it in this hub. This isn't necessarily the norm, though, and many cameras do simply drop to their lowest-ever price for a brief period over Black Friday, particularly in Amazon's Lightning deals - These are often the best camera deals of the year.

How to find the best camera deals

Of course, the best Black Friday deals will be on this page as soon as they launch. We’ll bring you the top bargains from all the best retailers when the discounts start rolling in on, and before Black Friday. But there are a lot of different cameras to choose from, and it can get overwhelming at times, especially for photography beginners. We recommend making the most of our extensive camera knowledge to make sure you buy the right bit of kit for you come Black Friday.

If you're new to photography, a good grounding point is to start with our best camera for beginners guide. Once you've got a feel for which type of camera might suit your needs best, check out our separate guides on the best camera for photography, the best mirrorless camera, or the best Micro Four Thirds camera, and if you want to take advantage of the lowering prices of DSLRs, check out our best DSLR guide – we've got the latest advice on them all.

Chris George

Chris George has worked on Digital Camera World since its launch in 2017. He has been writing about photography, mobile phones, video making and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography. 

His first serious camera was the iconic Olympus OM10, with which he won the title of Young Photographer of the Year - long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7, and his iPhone 11 Pro.

He has written about technology for countless publications and websites including The Sunday Times Magazine, The Daily Telegraph, Dorling Kindersley, What Cellphone, T3 and Techradar.

With contributions from