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Phase One announces new 150MP medium format system with $50,000 price tag

With more and more DSLRs, and even mirrorless cameras, boasting sensors around the 50MP mark, some photographers have remarked on the “approaching medium format” quality of modern 35mm-equivalents. 

Well, Phase One (opens in new tab) has just drawn a line in the sand with its announcement of three new IQ4 (opens in new tab) medium format Camera Systems – two of which boast gargantuan 150MP sensors, along with gargantuan price tags.

Its price tag might be eye-watering, but Phase One's IQ4 sets the standard by which image quality is measured.

Its price tag might be eye-watering, but Phase One's IQ4 sets the standard by which image quality is measured.

The XF IQ4 150MP Achromatic delivers 151 megapixels at a price of $54,990  (£42,614), with the slightly cheaper XF IQ4 150MP offering 151 megapixels for $51,990 USD (£40,290), while the XF IQ4 100MP Trichromatic gives you a comparatively conservative 100 megapixels for $47,990 (£37,189).

If you’re keeping track, that works out at about $344 (£267) per MP. 

The new Camera Systems enable you to make the most of those gorgeous, blue-ring, Schneider Kreuznach lenses.

The new Camera Systems enable you to make the most of those gorgeous, blue-ring, Schneider Kreuznach lenses.

On top of the raw horsepower, though, the new Camera Systems also boast ‘Capture One Inside’. Essentially, the core of the Capture One (opens in new tab) editing software has been integrated directly into the new IQ4 models, which are built on the new and expandable Infinity Platform. 

With the core of Capture One now integrated into the system, photographers have unprecedented ability to edit images in-camera.

With the core of Capture One now integrated into the system, photographers have unprecedented ability to edit images in-camera.

This enables a new degree of in-camera editing that was previously only possible using Capture One on a computer. On top of improved processing, live view and frame rates, the IQ4 also features Wireless, USB-C and ethernet tethering – it’s now possible to directly interface with all manner of hard drives, NAS storage and network solutions.

Whether you’d rather own a Jaguar F-Type for the same money, or even a dozen fully kitted Nikon Z7 (opens in new tab)s, is another matter. There’s no arguing, though, that the IQ4 is the new king in terms of megapixel muscle and is the premier professional tool. 

Read more: The 10 best cameras for professionals in 2018 (opens in new tab)

Read more: The best full-frame DSLR in 2018 (opens in new tab)

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The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.