The Fujifilm instax Mini 11 has been registered… so what happened to the instax Mini 10?
(Image credit: Camera Go Camera)
If you thought that analog was dead or that instant camera fever is dying off, you're very much mistaken. Fujifilm has just registered its newest instant film camera: the Fujifilm instax Mini 11.
The Fujifilm instax Mini 11 is the successor to the monstrously popular instax Mini 9, which we rank as one of the very best instant cameras on the market – as does most of the population, it would seem, given how many people actually own one of these miniature marvels.
The registration was spotted by Japanese camera sleuth Nokishita, which saw that the camera had been submitted for certification by an overseas authentication organization (which appears to be Russian).
Nothing else is known about the new camera, other than the fact that it is called the instax Mini 11. Which obviously raises a question: if it's the successor to the instax Mini 9, then why isn't it called the instax Mini 10? Is Fujifilm doing a Samsung Galaxy S20 and changing the way it names its product line?
Nope, that's not the case. The truth is that the Fujifilm instax Mini 10 already exists; in fact, it was the first ever instax camera, launched way back in November 1998. At that time, film and Polaroid cameras were on the brink of extinction, but it was this camera – pictured above and at the top of the page – that turned things around.
Indeed, website Camera Go Camera even jokingly compared it to a Bronica ETR-C. "This really isn’t the kind of camera I buy. It only takes ten shots, it is bulky, poor and small photos….and then I remembered the bronica. That is big, bulky and only takes 15 shots..good shots, but still only 15, plus I had to buy a new scanner to use it."
We're huge instant camera fans here at DCW, and we own a number of instaxes among us, so we can't wait to find out more about the Mini 11!
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The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera Magazine, PhotoPlus: The Canon Magazine, N-Photo: The Nikon Magazine, Digital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.