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Forget cameras – Nikon has just launched a new range of candy!

Forget cameras – Nikon has just launched a new line of candy!
(Image credit: Nikon)

New cameras are all well and good, but Nikon has bucked the trend by launching a new range of confectionary at its Nikon Museum in Japan. 

The manufacturer has just announced the Nikon Z fc, an exceptionally covetable retro camera, and it is already such a hot product that the company can't meet the overwhelming demand. So at least you can fill your empty hands with a box of deliciously sticky confectionary in the form of 'Nikon Bite Yōkan New 10 Pieces'! 

• Read more: Best Nikon cameras

If you're wondering what yōkan is, it's a form of wagashi – a Japanese sweet that's made of anko (red bean) paste, agar and sugar molded into a rectangular shape. Originally a Chinese recipe, it has become a traditional Japanese sweet. 

The sweets are available at the Nikon Museum in Tokyo, or via the Nikon Museum Original Goods page on the manufacturer's Japanese online store (if you're a wizard at navigating Kanji). 

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Nikon yokan

(Image credit: Digital Camera Watch)
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Nikon yokan

(Image credit: Digital Camera Watch)
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Nikon yokan

(Image credit: Digital Camera Watch)

According to Digital Camera Watch, the Nikon yōkan is derived from a product that Nikon had previously sold exclusively to its employees since 1973 in the staff shop within the office. Since opening the Nikon Museum in October 2015, over 10,000 boxes of the confectionary have been sold to the general public.

"This product adds five new flavors of chocolate, blueberry, chili, matcha, and brown sugar to the five flavors of Ogura, salt, Honneri, Yuzu, and sesame that were included in the conventional 'Nikon Bite Yōkan'," says the official description on the Nikon Museum website.

The ornate packaging features photographs of iconic Nikon products, including the Nikon F (one of the best film cameras), Joico microscope and Novar 7x50 binoculars. 

If you're lucky enough to be visiting Tokyo, you can pick up a box of Nikon Bite Yōkan New 10 Pieces for ¥1,200 (approximately $10.83 / £7.82 / AU$14.29). 

Read more: 

Nikon FM2 review
Nikon Z fc vs Nikon Z50
Nikon Z fc vs Fujifilm X-T30

James Artaius

The editor of Digital Camera World, James started working in the photographic industry in 2014 as an assistant to Damian McGillicuddy – successor to David Bailey as Principal Photographer for Olympus. In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. An Olympus and Canon user, James was previously technique editor on PhotoPlus: The Canon Magazine – and in a former life, he wrote for publications as diverse as Official Xbox Magazine, Government Business, DVD Review and the official Pokémon Magazine