10 weirdest cameras we saw at The Photography Show 2021

10 weirdest cameras we saw at The Photography Show
(Image credit: James Artaius)

We've spent the past four days pounding the aisles at The Photography Show, savoring all the latest and greatest camera tech in the industry. 

However, hidden among the cutting-edge firepower of the Canon EOS R3 and the sleek old school styling of the Nikon Z fc, there have been some truly weird cameras. Like, really weird.

• The Photography Show: Everything you need to know

Every format has been represented, from 35mm to medium format to large format, analog and digital, 2D and 3D, but the recurring theme has been weird

So, from cameras that look like soda cans to cameras covered in 24K gold to cameras that don't even take pictures, here are the 10 weirdest cameras we've seen at The Photography Show… 

1) Nikon NASA Camera

(Image credit: James Artaius)

During the Space Race, both the USA and USSR started bringing camera aboard their manned space flights in the Sixties. After initially bringing 70mm cameras, NASA sought a more portable solution and turned to Nikon, which delivered this camera for use on the space shuttle in 1981.
Seen at the Nikon stand (B600)

• Cameras that have been to space

2) Zeus 35mm camera

(Image credit: James Artaius)

An incredibly rare camera, the Zeus is thought to be the first ever British 35mm film camera. It has a 5cm Alphamat lens and a two-speed (plus T) selector, with a very unusual textured enamel finish. You virtually never see these for sale!
Seen at the Disabled Photographers' Society stand (B700)

3) Canon Posture Fit

(Image credit: James Artaius)

The most modern camera on this list, and probably the weirdest of them all! The Canon Posture Fit monitors the position of your spine to detect whether you're sitting correctly at your desk. It weebles and wobbles like a cute Pixar character to alert you if you're slouching, or if you've been sat for too long.
Seen at the Canon stand (N500,N400)

4) Pepsi CanCamera

(Image credit: James Artaius)

This Pepsi can-shaped 35mm point-and-shoot is by far the most fun camera we saw at the show! CanCamera released a series of these, including one designed like a Budweiser can. It features a built-in flash and is powered by a single AA battery.
Seen at the Disabled Photographers' Society stand (B700)

 Best point and shoot cameras

5) Nikon Gold FA

(Image credit: James Artaius)

This 24K gold, lizard skin camera was released in Japan, in 1984, to commemorate Nikon winning the Camera Grand Prix prize for the world's first matrix metering system for SLRs. Only 2,000 were made, priced at ¥500,000 – which is ¥613,836 (approximately $5,602 / £4,093 / AU$7,699) in today's money.
Seen at the Nikon stand (B600)

Best film cameras

6) Polaroid Studio Express

(Image credit: James Artaius)

The Polaroid Studio Express is a professional studio camera, apparently made by Mamiya in the Eighties, used for taking passport photographs. It boasts a 125mm focal length, an f/8-32 aperture, 1/125 or 1/60 sec shutter speed, built in flash with sync cable for external flash, and it takes Typ 100 film.
Seen at the Disabled Photographers' Society stand (B700)

Best instant cameras

7) Matterport Pro2

(Image credit: James Artaius)

Matterport says that its best-in-class Pro2 is "the gold standard for 3D capture". And while it frightens us a bit because it looks like a speed camera, its 134MP resolution marries high-quality 3D with 4K photo quality to provide scans of homes, apartments, hotels and commercial buildings to deliver stunning virtual tours.  
Seen at the Matterport stand (L501)

Best 360 cameras

8) Intrepid 4x5 Camera Black Edition

(Image credit: James Artaius)

Forget full frame, forget medium format and forget megapixels – large format film is where ultimate image quality truly lies! The Black Edition Intrepid 4x5 Camera is an absolute stunner, with a Graflok back that enables you to mount film adapters ranging from 6x6 to 6x17, as well as Polaroid backs and the Intrepid Enlarger. 

9) Diana F+ Camera Night Cap Edition

(Image credit: James Artaius)

We've always had a soft spot for Dianas, and the gloriously gaudy Diana F+ Camera Night Cap Edition is a fun way to shoot medium format film without taking yourself too seriously. Its 75mm lens is as soft and spotty as you'd expect, but if you love that tatty, vignette-y, oversaturated Seventies Italian film look, it can't be beat.
Seen at the Disabled Photographers' Society stand (B700)

• Best Lomography camera

10) Everybooth Lite – Studio Edition

(Image credit: James Artaius)

The original Everybooth was a highlights of the last physical Photography Show in 2019, so we were excited to see the new Everybooth Lite – Studio Edition this year. A luxury mirrorless photobooth that's light, portable and battery powered (lasts up to six hours), with the powerful lighting of the original model, it's perfect for outdoor events where you want to impress guests or clients.
Seen at the Everybooth stand (H601)

Read more: 

Best DSLRs
Best mirrorless cameras
Best cameras for video
Best cameras for filmmaking
Best cameras for streaming

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.