Amazon Prime Day 2025 is official – dates and the early camera deals to shop right now

While not quite the revolutionary camera we were expecting to see in 2023, the Osmo Action 4 got one major upgrade that we loved – a superior sensor. With horizon balance, better low-light performance than any other action camera and a noise-cancelling 3-mic system, this model is still one of the best rivals to GoPro you can get a much lower price.

Arguably one of the best cameras from Olympus before it became OM System, the E-M10 IV is a real beauty, both physically and in terms of performance. A 20MP Live MOS sensor, up to 4.5 stops of IBIS, 15fps bursts, improved AF and 4K video make this an all-round package for the enthusiast at a budget price.

Resurrecting the compact camera again after years, Canon's new PowerShot V1 made headlines for being a Sony vlogging camera killer. Combining high-quality imaging with an intuitive design tailored for effortless video and photography, it features a newly developed 22.3MP 1.4-inch CMOS sensor and an integrated cooling fan. It aims to deliver exceptional performance in a portable package.

This well-built, lightweight mirrorless camera offers excellent handling and some serious video prowess. That's not to say it shirks its stills duties. If you're keen on a hybrid with a decent price tag, the GH5 II is well worth a look, particularly if you need wireless live-streaming capabilities. It might be a minor upgrade from the original G5 and not quite on par with the G6, but this 20.3MP MFT snapper has 4K 60p/50p 10-bit video capabilities, which is more than enough for most users.

Offering flagship performance, this camera became our favourite in 2020 when it was launched, excelling in both stills and video. You get 6.2K internal recording at 30fps in 4:2:2 10-bit colour, plus good subject tracking too from this 26.2MP snapper. It truly is one heck of a camera that's perfect for content creators.

Despite being entry-level, you get the speed (up to 40fps max burst) and precision we've come to love on Canon's higher-end bodies. This 24.2MP snapper is also the lightest full-framer you can get, and is great value in this deal, even if you want to capture 4K/60p footage.

A much better discount than what we saw last year makes the X-T50 a good option for beginners, with a lot of advanced features here. It's the first to boast a Fujifilm Simulations dial on the top plate, gives you 40.2MP resolution on tap and the addition of IBIS makes this a great camera, although we will admit the X-T5 is better value as you get dual SD card slots as opposed to one on the X-T50.

Released only in June this year, the Z6 III is a massive upgrade over the Mark II model, particularly where video and autofocus is concerned. It brings 6K/60p (RAW) and 5.4K/60p (YUV) recording, with up to 125 minutes of non-stop capture in 4K/60p, all made possible with an upgrade to its processor. It inherits 3D Tracking from the Z9 and Z8 for up to 9 subjects, plus there's up to 8 stops of IBIS with stabilised lenses. It had a bigger discount earlier in the sale, but this 19% price drop is still pretty darn good.

While it doesn't look like a massive discount, the original list price is lower than the AU$6,999 RRP. It's also been available on Amazon for AU$5,336 previously, which makes this an all-time low price on what is an absolute stunner of a camera. No mechanical shutter, up to 120fps burst capabilities, amazing results, and up to 8.3K 60p N-RAW video recording from this 45.2MP full-framer.

If you've loved Olympus, know that the OM System OM-5 encapsulates all that was good about the older brand, then makes it better. This is an excellent mid-range all-rounder with 20.4MP of resolution and a whopping 7.5 stops of IBIS. It may not be as big a change as the OM-1 represents for OM System, but we can't recommend the OM-5 highly enough for an everyday shooter.