We knew that the Polaroid Go was going to be small, but until we got one in our hands we didn't realize just how small it is. It's so tiny that it makes the Instax Mini look like an absolute tank by comparison!
We've been playing with the Polaroid Go for our review, putting the new camera through its paces. As advertised, it's the smallest analog instant camera in the world (though the digital instant cameras are even smaller), but until we put it side by side with an Instax Mini we really didn't appreciate what that meant.
• Read more: Best instant cameras
The Polaroid Go is so teeny that you can hold and operate it using the tips of your fingers. At just 105mm long, 84mm wide and 61mm tall it is considerably smaller than its rival the Instax Mini 11 – which, while hardly a big camera, measures in at a comparatively colossal 107.6 x 121.2 x 67.3mm.
And it goes without saying that the Go is even smaller than its big brother, the full-size Polaroid Now, as well. You can check out the size differences in the swipe-able image gallery below:
It's not just the Polaroid camera itself that's tinier than its Fujifilm rival, though; the new Polaroid Go film is smaller than Instax Mini film, but it retains the same signature square(ish) format as full-size Polaroid film.
Instax Mini film measures 85 x 54mm, with the picture area itself measuring 62 x 46mm. By contrast, Polaroid Go film measures 67 x 54mm, with the picture area being 47 x 46mm.
We'll be bringing you our full verdict on the Polaroid Go next week, but we can already tell that this is going to develop a bit of a cult following based on it being completely pocketable.
Not to mention the fact that it's just irresistibly cute, which will no doubt make it a popular gift!