I'm a pro photographer and these are the Labor Day camera deals I'd seriously consider
Labor Day has brought some surprisingly good discounts, including the best-ever price on cameras like the Canon EOS RP and the Panasonic Lumix S9

I have to admit, with all the chaos and price hikes swirling around the US tariffs, my expectations coming into the Labor Day sales were pretty low. But as I started digging into the sales, I was surprised to find some popular cameras have now been dropped to their lowest-ever price in the US.
A number of cameras, including older but forever favorites like the Canon EOS RP to even new models like the Panasonic Lumix S9, have now dropped to their lowest ever price according to data on the price tracker camelcamelcamel.com. Yes, some of the deals are rather ‘meh,’ but a handful of the Labor Day camera deals are highly tempting, like Sony's popular compact mirrorless with a rare discount.
While the deals are part of Labor Day sales, shoppers may want to check out before the actual holiday, as Nikon and Fujifilm have confirmed a price increase is coming at the end of the month. Fujifilm has confirmed a price hike is coming on August 30, and Nikon has confirmed a price hike is coming on September 1. (Fujifilm, sadly, doesn't seem to have discounted cameras for Labor Day, but the best Fujifilm cameras may be worth a look ahead of the price hike.)
I dug into the biggest Labor Day sales to find the best discounts. Here are the cameras that have dropped down to their lowest-ever price, along with a handful of deals that may not be the lowest price ever, but pack in some highly worthwhile features for a still-excellent discount.
The best of the sales
Adorama: $200 off cameras & up to $400 off lenses
Amazon: over $100 off Hoverair drones
Apple: Student deals on iPads and Macbooks
Walmart: Deals on DSLRs, Mirrorless & action cameras
B&H Photo Video: Hew doorbusting deals every day
Canon USA: Buy direct to save money
GoPro: deals on the latest Hero 13 Black (in black or green)
Mixbook: Cheap photo books & calendars
The lowest-ever price on mirrorless cameras
The Panasonic Lumix S9 is an incredibly compact full-frame mirrorless camera that's an excellent option for content creators stepping up to their first serious camera. The S9 axes the viewfinder to keep the size small, but the large touchscreen and built-in LUTs or color profiles are an excellent entry into more serious photography for creators accustomed to shooting with a phone.
Read the full Panasonic Lumix S9 review
The Canon EOS RP was originally launched in 2019. The camera doesn't feature the latest cutting-edge tech, but finding a full-frame camera for $800 without buying used is quite rare. In fact, the list price for Canon's next cheapest full-frame camera, the R8, is nearly twice the discounted price of the RP right now. Discounts push the RP to its lowest-ever price at $799, while it's also available with a 24-105mm lens for $1,099.
Read the full Canon EOS RP review
Still-excellent deals on top mirrorless cameras
The Sony A7 IV is a camera that expertly balances image quality and performance, mixing 33MP images with excellent autofocus, snappy 10 fps bursts, and 4K 60p. It's an excellent option for serious enthusiasts and pros on a budget.
This mirrorless qualifies for Sony's $100 rebate on top of that sale price of $2,198, which you will have to apply for after purchase to get the full saving.
Read the full Sony A7 IV review
The OM System OM-5 is an excellent mid-tier Micro Four Thirds mirrorless camera that's retro, compact, and capable. The camera has since been replaced with the OM-5 II, but the differences are more of an iterative update than a major overhaul, and the original OM-5 is now at a much more affordable price. Besides the compact and retro design, highlights include excellent stabilization, IP53 weather-sealing, and live ND filters that make it a capable camera for travel and the outdoors.
Read the full OM System OM-5 review, or compare the OM-5 vs OM-5 II before you buy
The Sony A7 III is what I call a forever camera – it's been replaced by the A7 IV, but the older model has stuck around as a budget option, and a good one at that.
Sony also has a $100 rebate available on the A7 III right now, which pushes the price of this popular mirrorless camera even lower - although you will pay $1498 at checkout.
In our review, we called the Canon EOS R6 II "hands-down the best camera you can buy right now in this price range." The hybrid camera is capable of both 40 fps stills and 6K video, plus the autofocus is excellent and, unlike the R8, there's in-body stabilization and excellent ergonomics.
Read the full Canon EOS R6 Mark II review
The Sony A7C II is an excellent balance between size and features. The A7C series is Sony's more compact A7 series mirrorless, yet the camera still packs in a 33MP full-frame sensor, excellent autofocus, and in-body stabilization.
Sony has a $100 rebate program running right now that makes the mirrorless camera the lowest it's been since the tariff price hikes.
Don't wait to check out, though, the deal is set to expire on August 31, with the $100 rebate ending on September 30.
Read the full Sony A7C II review
The Sony A7R series has long been the brand's high-resolution option, but the Sony A7R V mixes that resolution with even better performance. Improved autofocus and stabilization add to the list of perks for a long-standing fan favorite camera.
Sony's $100 rebate has to be applied for to get the full saving (you pay $3,798 at checkout).
Read the full Sony A7R V review
The 45 MP stills and 8K 60p RAW video from the Canon EOS R5 Mark II is so good, we gave the camera a full five-star rating and called it "Canon's ultimate camera." Well, such an ultimate camera typically doesn't come cheap, but a $300 discount makes this mirrorless powerhouse highly tempting.
Read the full Canon EOS R5 Mark II review
Labor day deals on compact cameras
The OM System Tough TG-7 is a compact camera that can go nearly anywhere – I used it more on my last beach vacation than my mirrorless camera and didn't have to worry about getting it wet. The f/2 aperture is a key feature that puts the camera above cheaper options, particularly for low-light photography.
Read the full OM System Tough TG-7 review
Want a compact camera that's both cheap and tough? The Pentax WG-8 may fit the bill. It doesn't have the best image quality for a compact camera, but it's virtually indestructible, making it a great choice for rugged adventures. Available in green or black at this price.
Read the full Ricoh WG-8 review
Labor Day deals on video gear
The GoPro Hero13 Black is a highly capable action camera, and Labor Day deals make the fan favorite camera an even sweeter deal. The Hero13's biggest feature update is compatibility with lens mods, but there's plenty in this basic kit too, with stabilized 5.7K videos in a compact, waterproof design. The discount is even available for the new Forest Green colorway (my personal favorite).
Read the full GoPro Hero13 Black review
The Sony FX30 may look a bit like a mirrorless camera, but it's really "a full-on cinema camera at a mirrorless price point and perfectly positioned to help ambitious creators develop their professional skills." The Sony FX30 delivers 4K at 120p along with cinema features and LUTs for a highly competitive price.
The FX30 is also among the list of Sony cameras that qualify for $100 cash back which you will need to apply for to get the best price.
Read the full Sony FX30 review
The Canon EOS R5 C is best described as "two first-class cameras for the price of one" – that's because the cinema camera is also a capable stills camera. The R5 C packs in 45 MP stills, 8K video, and a plethora of advanced tools.
Read the full Canon EOS R5 C review
Labor Day deals on memory cards
These Lexar Professional Silver Plus UHS-I are my favorite affordable SD cards. They're reliable and decently priced, but still fast enough to handle RAW photography. (If you shoot bursts above 10 fps or video, you'll probably want to opt for the UHS-II variant below instead.)
For high-resolution cameras, 4K video, or speedy burst speeds, a UHS-II card is the better choice. This Lexar is reliable, quick, and yet still reasonably priced.
CFExpress cards are fast, but expensive. During the Labor Day deals, Lexar has some steep discounts as much as 40 percent off, however.
If your camera uses Type A cards, check out this deal.
If your camera uses Type B, check out this deal.
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Not sure which camera to choose? Our guides can help. Browse the best mirrorless cameras, the best cameras for beginners, or the best cinema cameras.
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With more than a decade of experience writing about cameras and technology, Hillary K. Grigonis leads the US coverage for Digital Camera World. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Her wedding and portrait photography favors a journalistic style. She’s a former Nikon shooter and a current Fujifilm user, but has tested a wide range of cameras and lenses across multiple brands. Hillary is also a licensed drone pilot.
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