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The best Sony A7R III deals in October 2021

Included in this guide:

Looking for the best Sony A7R III deals? Our team has done the leg work for you, and rounded up all the biggest savings on the third generation of Sony’s relatively compact mirrorless camera, right here.

And with lots of camera deals at the moment, this is a great time to invest (and particularly now the newer Sony A7R IV is here). Scroll down for the cheapest Sony A7R III prices available anywhere...

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The best Sony A7R III deals

With big features inside a relatively compact body, the A7R III is a smasher

Type: Mirrorless | Sensor: Full-frame | Megapixels: 42.4MP | Lens mount: Sony E-mount | Screen: 3in LCD, 1,440,000 dots | Viewfinder: EVF, 3,686,400 dots | Max burst speed: 10fps | Max video resolution: 4K | User level: Enthusiast/Professional

Superb image quality
Excellent AF system
Far from cheap
Battery life not as high as DSLRs'


'Completely redesigned for professionals' was the idea behind the third generation of Sony’s relatively compact bodied mirrorless camera. Like its mark II forebear, it features a gargantuan 42.4MP back-illuminated 35mm full frame CMOS image sensor. To this, it adds 10fps continuous shooting and, ensuring both swiftness and accuracy, 399 phase-detection AF points covering 68% of the image area, plus 425 contrast-detect AF points. Phew!

Other key features include 5-axis optical in-body image stabilisation, providing, it claims, a 5.5step shutter speed advantage, plus 4K video capture, dual SD card slots, and a battery life that's jumped from 270 shots on its predecessor to 650 shots here, when using the rear display.

Read more: Sony A7R III review

It has the same electronic viewfinder as the Sony A9, with a 3,686K-dot resolution that ensures it's clear as well as large. The tilting LCD on the rear has also been upgraded, not only with a 1.44million-dot panel but also touch-screen functionality.

The camera boasts a magnesium alloy construction and is sealed against both dust and moisture. The look and feel of the Sony Alpha A7R III broadly follows the design of the A7R II, but there are a host of tweaks and refinements when you start looking a little closer. 

For example, its menu system has been overhauled and is now colour coded to make it that bit easier to navigate – a modest change, perhaps, but certainly a user-friendly one. The A7R III’s Eye AF has also been enhanced and can now continuously track and focus on a subject’s eye, even if they look down, or away from the camera.

As one would expect, the A7R III is able to resolve an impressive level of detail, certainly suitable for A2-sized prints. Noise control is another area in which the camera is very strong, although it’s best to avoid the higher expansion settings, unless getting the shot is more important than actual image quality. Dynamic range performance is also very impressive. 

In conclusion, Sony has taken one of its favourite mirrorless cameras and bolstered its performance to make it even more capably attractive. The heady mix of a 42.4MP full-frame sensor and a high performance that includes 10fps burst shooting and a very sophisticated AF system is bound to help this camera appeal to an even broader range of photographers than the previous incarnations.

Similar cameras: Sony A9, Fujifilm X-T2, Canon EOS 5D Mark III

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Gavin Stoker

Gavin has over 30 year experience of writing about photography and television. He is currently the editor of British Photographic Industry News, and previously served as editor of Which Digital Camera and deputy editor of Total Digital Photography

He has also written for a wide range of publications including T3, BBC Focus, Empire, NME, Radio Times, MacWorld, Computer Active, What Digital Camera and Rough Guide books.

With his wealth of knowledge he is well placed to recognise great camera deals and recommend the best products in Digital Camera World’s buying guides. He also writes on a number of specialist subjects including binoculars and monoculars, spotting scopes, microscopes, trail cameras, action cameras, body cameras, filters, cameras straps and more.