What are people buying in the Cyber Monday sales? These are the top 5 cameras at Amazon right now

Amazon logo with camera icon
(Image credit: Amazon)

I've seen so many Cyber Monday camera deals this week that I'm starting to get a bit numb to it all. Still, with savings seemingly on just about everything, I'm curious about what people have actually been buying.

Well, a glimpse at Amazon's sales chart tells me a few things. Firstly, Canon and Sony are doing great. Secondly, more fool the camera companies who abandoned the entry-level category, because the Canon EOS R100 and R50 – two of the best cameras for beginners – are selling like gangbusters.

Thirdly, in something that shouldn't come as a huge surprise, the top-selling cameras are all bundles that come with kit lenses. Who'd have thunk it, people want to buy a camera that comes with a lens in the box.

Finally, it's interesting to note that all but one of the top five cameras are APS-C bodies – although there are three more full frame bodies when you look to the top ten, with the Canon EOS R6 Mark II in sixth, EOS R8 in seventh, and the Sony A7 IV in tenth.

Here's the list:

Canon EOS R100 + 18-45mm lens
Canon EOS R100 + 18-45mm lens: was $599 now $499 at BHPhoto

SOLD OUT at Amazon - But $100 off at B&H!
The entry-level R100 with the RF-S 18-45mm lens is the top seller right now, and for good reason – this is unbelievably good value for beginners and budget-conscious buyers.

Canon EOS R100 twin lens kit
Canon EOS R100 twin lens kit: was $829.99 now $599 at Amazon

SAVE 230.99 at Amazon For an extra hundred bucks, this bundle also throws in the 55-210mm lens – giving most photographers all the focal lengths they'll need. I can see why everyone is buying this.

Sony ZV-E10 + 16-50mm PZ lens
Sony ZV-E10 + 16-50mm PZ lens: was $799.99 now $698 at Amazon

A great deal for anyone looking to get into vlogging, Sony's compact content creation camera comes bundled with the similarly small Power Zoom lens for maximum versatility.

Canon EOS R50 + 18-45mm lens
Canon EOS R50 + 18-45mm lens: was $799.99 now $699 at Amazon

The R50 expands on the R100's offering with its fully articulating touchscreen, uncropped 4K, improved burst mode, newer sensor and more modern autofocus system.

Sony A7 III + 28-70mm f/3.5-5.6 lens
Sony A7 III + 28-70mm f/3.5-5.6 lens: was $1,999.99 now $1,498 at Amazon

Surprise surprise, Sony's perennially popular A7 III is selling like hot cakes yet again, this time with the 28-70mm standard zoom – a great pairing for just about anyone.

It's times like this that it really hits home just how much market share Nikon has surrendered to Sony; Nikon barely scraped into the top 30, with the Z8 literally at number 30.

For context, two Panasonic cameras, a cinema camera, a Kodak camera and one of those generic off-brand crappy cameras all appeared before Nikon in the top 30. Sort of surprising not to see a Fujifilm camera, too, given how popular the internet would have you believe those cameras are.

I'll be very curious to see if the sales list looks the same at Christmas. Are these cameras popular because they're cheap, or because they're what people actually want?

Check out the best Cyber Monday Canon deals along with the best Sony Cyber Monday deals. You might also be interested in the best cameras available over the Cyber Monday sales.

James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.