China's top-selling cameras and lenses revealed… Spoiler: Sony rules, by far

Here are the best-selling camera models and lenses in China's online digital market in 2025 (Image credit: Sony)

According to the latest data on China's online digital camera market, Sony is the clear leader. Not just by a few numbers either – Sony tops all major categories, from the most popular camera brand to the best-selling lenses, in a market that remains one of the most competitive ones in the world.

The following rankings are based on sales data gathered by the Chinese e-commerce platform JD.com, and were reported by Sony Alpha Rumors, offering us a picture of what's trending in China's digital imaging space in 2025 so far.

Seeing Sony at the top may not come as a surprise. The company also led the mirrorless market in Japan during the first half of 2025. According to BCN Retail's latest market report covering January through June, Sony held a 30.4% market share in mirrorless camera sales, though that figure was down slightly – over 5% – compared to the previous year. Popular models are, for example, the ZV-E10, known for its strong appeal among vloggers, also ranking among the top five best-selling cameras in China.

In terms of brand popularity, Sony leads the camera category, followed by Canon, Fujifilm, Nikon, and Panasonic. The lens market reflects a similar hierarchy: Sony once again takes first place, ahead of Canon, Sigma, Nikon, and Tamron.

So, let's take a closer look at the top five best-selling camera models and lenses in China's online digital market for 2025.

Most sold cameras

Sony A7C II digital camera — The Sony A7C II is one of the best options for content creators looking for the smallest and most compact camera, while still getting pro-level features (Image credit: Gareth Bevan / Digital Camera World)

1. Sony A7C II
2. Sony A7 IV
3. Canon EOS R6 Mark II
4. Sony ZV-E10
5. Fujifilm X-T5

Most sold lenses

1. Sony FE 24-70mm f/2.8 GM II (SEL2470GM2)
2. Sony FE 20-70mm f/4 G (SEL2070G)
3. Sony FE 70-200mm f/2.8 GM OSS II (SEL70200GM2)
4. Sony FE 70-200mm f/4 G OSS II (SEL70200G2)
5. Sony FE 50mm f/1.4 GM (SEL50F14GM)

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If you're keeping tabs on the camera market, then you'll want to check out the best mirrorless cameras, or dive into more sales numbers, to gain insights into the photography market:

- No compact cameras in Japan's top 10 best sellers
- Compact camera reclaims top spot in Map Camera's best-seller list for May
- Canon EOS R10 tops the BCN Ranking once again
- Kodak tops compact camera charts, Canon reigns for DSLR sales, and Sony dominates mirrorless market in Japan H1 2025

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Kim is a photographer, editor and writer with work published internationally. She holds a Master's degree in Photography and Media and was formerly Technique Editor at Digital Photographer, focusing on the art and science of photography. Blending technical expertise with visual insight, Kim explores photography's time-honored yet ever-evolving role in culture. Through her features, tutorials, and gear reviews, she aims to encourage readers to explore the medium more deeply and embrace its full creative potential.

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