The Blackmagic URSA Broadcast can be had for "less than the cost of a DSLR"

It's a universally acknowledged truth that pro video camera gear tends to come with a wince-inducing price tag. This, however, may no longer be the case, as Blackmagic has unveiled the URSA Broadcast, a broadcast-quality video camera with a DSLR-sized price tag.

In the US the model is to be launched at $3,495, while a UK price of £2,755 makes it cheaper than many popular full-frame DSLRs, such as the Nikon's D850 and Canon EOS 5DS and EOS 5D Mark IV models.

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Jon Stapley

Jon spent years at IPC Media writing features, news, reviews and other photography content for publications such as Amateur Photographer and What Digital Camera in both print and digital form. With his additional experience for outlets like Photomonitor, this makes Jon one of our go-to specialists when it comes to all aspects of photography, from cameras and action cameras to lenses and memory cards, flash diffusers and triggers, batteries and memory cards, selfie sticks and gimbals, and much more besides.  

An NCTJ-qualified journalist, he has also contributed to Shortlist, The Skinny, ThreeWeeks Edinburgh, The Guardian, Trusted Reviews, CreativeBLOQ, and probably quite a few others I’ve forgotten.