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Sony's Instagram-friendly app becomes the ultimate Sony A6400 companion - offers 'instant' phone image transfers

Sony has revealed its new smartphone app, Imaging Edge Mobile, offering 'instant' image transfer for casual users and background FTP uploading for professional use.

The app, which replaces the maligned PlayMemories Mobile, will be released in March and complements the existing Imaging Edge desktop software, which will itself receive an update this month.  

The new mobile version boasts an 'Auto background transfer to Smartphone' function for instant file transfer and easier social media sharing – making it a good fit for the just-announced Sony A6400

Read more: The best Sony cameras in 2019

Sony's Imaging Edge Mobile affords remote control and instant image transfers

Sony's Imaging Edge Mobile affords remote control and instant image transfers

It also offers 4K movie transfer (for compatible cameras) and remote control functions, all of which will be useful to casual users. However, the app has an additional component that's geared towards professional shooters as well. 

The Transfer & Tagging add-on enables photographers to streamline their workflow using the FTP background transfer, providing "instant delivery" while they continue to shoot images. Also making life easier for pros on the go, the add-on supports voice input for text and captioning as well as the ability to sync Caption Glossary between multiple devices. 

Whether professionals will genuinely use a phone app to upload and catalogue their photos remains to be seen, but it's certainly a notch above the image transfer apps from other manufacturers. 

Read more: 

15 of the best photo apps: top editing apps for iOS and Android devices

The best free cloud photo storage platforms and apps: great Flickr alternatives

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The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.