Nikon defies the doomsayers with bumper profits

Nikon Z 800mm f/6.3 VR S
Nikon Z9 with the new Nikon Z 800mm f/6.3 VR S (Image credit: Nikon)

Rumors of Nikon's demise have been greatly exaggerated. For the past year or two, voices across the internet have been predicting which camera manufacturer might drop out of the increasingly shrinking and competitive camera market. Nikon is a name that has been thrown out many times as it was seen as the last to catch on to the full-frame mirrorless movement (good luck Pentax), and its first two serious mirrorless cameras, the Z6 and Z7, were less compelling than some of the competition.

In the last year though, Nikon have really turned things around, the revamped Z6 II and Z7 II fixed a lot of the gripes about the originals, and they are now excellent cameras we would wholeheartedly recommend. The latest professional flagship the Nikon Z9 is also one hell of a camera and a serious contender up against the best of the best such as the Sony A1 and Canon R3.

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.