Sony announces the long-awaited Alpha A7S Mark III, but it’s still 4K. Is that enough?

Sony A7S Mark III
(Image credit: Sony)

The Sony A7S Mark III might look like a very conservative camera up against the latest launches from its rivals, but the company is sticking to its guns, with what it says is the best 4K Sony camera ever made.

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Rod Lawton
Contributor

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at fotovolo.com but also writes about photo-editing applications and techniques at lifeafterphotoshop.com