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Get the Fujifilm GFX 50R for just £2,199 from Wex – that's £1,000 off! Amazing!

Fujifilm GFX 50R Black Friday
(Image credit: Digital Camera World/Fujifilm)

The Fujifilm GFX 50R (opens in new tab) is one of our favorite Fujifilm GFX models, and although it was discontinued in 2021, its sensor lives on in the new GFX 50S II (opens in new tab). It may be last year's camera, but its 51MP medium format sensor is still very much up to date.

What we can't believe here is this Black Friday price! Wex is offering the GFX 50R body only for under £2,200 –  that's in the same territory as full frame cameras with half this resolution! This has got to be one of the best Black Friday camera deals (opens in new tab) we've seen so far.

You'll have to get a lens separately, but we have a guide to the best Fujifilm GFX lenses to help you choose. Or, if you've already invested in the GFX system, here's your chance to get a second GFX body at a price we'll almost certainly never see again.

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Get the Fujifilm GFX 50R for just £2,199 – save $1,000 (opens in new tab)
What a deal! The GFX 50R is discontinued but it's one of our favorites of all the GFX medium format cameras and we were sorry to see it go... but now it's back for Black Friday and at a price we can't believe!
UK deal

What we love about the GFX 50R is its elegant and compact rangefinder style body. Its contrast AF system is more leisurely than regular mirrorless cameras, but this is a model you use for more considered landscape, travel or portrait photography. We were pretty upset when Fujifilm discontinued this particular design, and if you feel the same way, then you probably need to act pretty fast while stocks last!

• Fujifilm GFX100S review (opens in new tab)
• Fujifilm GFX50S II review (opens in new tab)
Best Fujifilm GF lenses (opens in new tab)
• Best Fujifilm cameras (opens in new tab)
• Best medium format cameras (opens in new tab)
• Best professional cameras (opens in new tab)

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Rod is the Group Reviews editor for Digital Camera World and across Future's entire photography portfolio, with decades of experience with cameras of all kinds. Previously he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more.