Get the Fujifilm GFX 50R for just £2,199 from Wex – that's £1,000 off! Amazing!

Fujifilm GFX 50R Black Friday
(Image credit: Digital Camera World/Fujifilm)

The Fujifilm GFX 50R is one of our favorite Fujifilm GFX models, and although it was discontinued in 2021, its sensor lives on in the new GFX 50S II. It may be last year's camera, but its 51MP medium format sensor is still very much up to date.

What we can't believe here is this Black Friday price! Wex is offering the GFX 50R body only for under £2,200 –  that's in the same territory as full frame cameras with half this resolution! This has got to be one of the best Black Friday camera deals we've seen so far.

Get the Fujifilm GFX 50R for just £2,199 – save $1,000What a deal! UK deal

Get the Fujifilm GFX 50R for just £2,199 – save $1,000
What a deal! The GFX 50R is discontinued but it's one of our favorites of all the GFX medium format cameras and we were sorry to see it go... but now it's back for Black Friday and at a price we can't believe!
UK deal

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at but also writes about photo-editing applications and techniques at