Canon's next camera is launching TODAY!

Dark, silhouetted image of a Canon Cinema EOS camera in shadow
(Image credit: Canon)

UPDATE: Canon is unveiling its new camera today, in an event being broadcast at 15:00 EDT / 20:00 BST / 05:00 AEST. 

The video is embedded below, so you can watch the launch as it happens.

Following the initial teaser image released online, the new preview image for the event video gives a wider view of the camera – though crucially still makes it unidentifiable. 

You can read my speculation as to what it is below, and we'll see later on today whether I was right or not!

Redefining Cinema EOS: New Product Announcement! - YouTube Redefining Cinema EOS: New Product Announcement! - YouTube
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ORIGINAL STORY (June 03 2024): Canon is teasing the announcement of a new camera this Wednesday, June 05, with an image being shared on its social media channels. 

The tease comes just a few weeks after the development announcement of the Canon EOS R1, the company's flagship professional camera. However, despite rampant speculation about a successor to the Canon EOS R5, it looks like this week's announcement will be for a cinema camera

The teaser image reveals very little about the new camera, but does give us some important clues as to what it will be. Take a look below:

Obviously the key is the red "C" logo – which indicates that this is a Cinema EOS product. I've been hearing camera rumors for at least the last two years that we'll be getting a new Cinema EOS camera, so this isn't a huge surprise. 

Another key is the shape of the red lens marker at the top of the mount. While it's shrouded in shadow, you can see that it's an elongated red line – indicating that this is an RF mount camera rather than an EF mount (which is indicated by a red dot). 

While some people might be saying "Well duh," it's worth remembering that the EF mount is one of the standards in the cinema industry (next to the PL mount) – so this signifies that Canon is serious about establishing RF as a legitimate choice for cinematography (and of course, it's easy to adapt EF glass on it). 

The final telltale sign in the teaser image is the shape of the body. Compare it to the shapes of the existing Cinema EOS lineup below:  

From left to right, the Canon EOS C200, EOS C300 Mark III, EOS C500 Mark II, EOS C700, EOS C70 and EOS R5 C (Image credit: Canon)

As you can see, the body silhouette resembles that of the C300 Mark III and C500 Mark II – the two "current" EF-mount cinema cameras, which have long been rumored to receive replacements. 

So, which one is it – a successor to the Super35 C300 or the full frame C500?

Well, the EOS C70 is effectively a C300 Mark III in an RF body – and the R5 C is a hybrid, rather than a dedicated full-frame cinema camera. Thus, I think we're getting a new guns-blazing member of the full-frame 500 family. That, or a new model altogether (interestingly, the teaser features the C700's perforations for an internal scratch mic).

That being said, aside from specs, another crucial question remains: will Canon simply release this new camera as a numbered successor – as in, the Canon EOS C500 Mark III – or will it introduce new nomenclature? 

Guess we'll have to wait until Wednesday to find out!

Take a look at the best cameras for filmmaking and the best cameras for video, featuring some of the best Canon cameras on the market. 

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James Artaius
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James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.