Fujifilm drops one more teaser for its new camera ahead of X-Summit Shanghai 2025

Close-up of a camera mode dial displaying "STD" and a lens with aperture settings 2.8 highlighting photography equipment
(Image credit: Fujifilm)

Another freshly released video teaser by Fujifilm, just ahead of its much-anticipated X-Summit Shanghai 2025, scheduled for tomorrow, June 12, 2025, at 5am EDT / 10am BST. The brief 15-second video hints at an upcoming camera and lens combination, making us all even more excited.

While the teaser keeps most details under wraps, the video shows a camera featuring a newly designed film simulation dial for creative control.

Alongside this is a glimpse of a sleek, low-profile lens with maximum f/2.8 possibilities. This compact, pancake-style lens hints at a highly portable setup, perfect for street photographers and shooters who seek discretion and versatility.

Coming Soon: X Summit SHANGHAI 2025 – June 12/ FUJIFILM #xsummit #xsummitshanghai2025 - YouTube Coming Soon: X Summit SHANGHAI 2025 – June 12/ FUJIFILM #xsummit #xsummitshanghai2025 - YouTube
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Just a week ago, Fujifilm dropped a similar 15-second teaser showing a shadowy silhouette of a camera, hinting that an announcement is just around the corner. You can read more about this here.

"There's another rangefinder-style series
that's just as essential
when telling the story of our X Series history."

See you at X Summit on June 12th, 2025 / FUJIFILM #xsummit #xsummitshanghai2025 - YouTube See you at X Summit on June 12th, 2025 / FUJIFILM #xsummit #xsummitshanghai2025 - YouTube
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Fujifilm's X-Summits are known for unveiling a mix of new products.

The Shanghai event marks the second X-Summit of 2025, following the March event in Prague, where Fujifilm finally revealed its brand new GFX100RF medium format camera.

Fujifilm also recently introduced the X Half compact camera – but the Summit X is traditionally known to be reserved for product announcements of mirrorless cameras and lenses.

With less than a day to go before Fujifilm's X-Summit Shanghai, we are all excited about the full reveal tomorrow!

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Kim Bunermann
Staff Writer

Kim is a photographer, editor and writer with work published internationally. She holds a Master's degree in Photography and Media and was formerly Technique Editor at Digital Photographer, focusing on the art and science of photography. Blending technical expertise with visual insight, Kim explores photography's time-honored yet ever-evolving role in culture. Through her features, tutorials, and gear reviews, she aims to encourage readers to explore the medium more deeply and embrace its full creative potential.

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