100 megapixel Fujifilm GFX 100 rewrites the rulebook on medium format cameras

Fujifilm GFX 100

Fujifilm's mega 100 megapixel medium format mirrorless camera is finally here. The Fujifilm GFX 100 was first announced as a concept at Photokina last year, and we got to handle an early prototype at The Photography Show in March – but now the full specification of this beast of a camera is finally here.

Going on sale from the end of June for $9,999 / £9,999, this third camera in the GFX range offers much more than a doubling of megapixels. The 102MP backlit CMOS supersized sensor is only part of a camera that (even if only some will be able afford it) will rewrite the rulebook on medium format cameras

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Chris George

Chris George has worked on Digital Camera World since its launch in 2017. He has been writing about photography, mobile phones, video making and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography. 

His first serious camera was the iconic Olympus OM10, with which he won the title of Young Photographer of the Year - long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7, and his iPhone 15 Pro Max.

He has written about technology for countless publications and websites including The Sunday Times Magazine, The Daily Telegraph, Dorling Kindersley, What Cellphone, T3 and Techradar.