10 bestselling cameras in 2023 so far – we promise, #10 will surprise you!

Fujifilm Camera
(Image credit: Future)

While we've seen a few camera launches in the early part of 2023, and we saw a lot toward the back end of 2022, camera stock has been still been a concern. And while things are slowly getting back on track, some of the bestselling cameras of the year so far will leave you scratching your head.

Camera retailer B&H Photo shared with us its 10 top-selling cameras of 2023, and it's quite the eye-opener. Some on the list seem like obvious candidates, thanks to their leaps in technological milestones, advances in autofocus, filmmaking, ISO, you name it. But I bet you didn't expect a 5-year-old camera to be on this list – and number 10 will leave you speechless!

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Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science, and is a Master of Arts in Publishing.  He is a member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected into BEWA, The British Equestrian Writers' Association. 

He is familiar with and shows great interest in street, medium, and large format photography with products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from the likes of Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2 shooting Street photography or general life as he sees it, usually in Black and White.