What can we expect from Fujifilm in 2024?

Fujifilm GFX 100 II camera on a table
(Image credit: Gareth Bevan / Digital Camera World)

Fujifilm has been far from content to have a quiet 2023. Fujifilm kicked off the year in style with the release of the Fujifilm X-S20, an upgrade on the already well-loved Fujifilm X-S10. The X-S20 takes video to the next level in its class to make it one of the best hybrid camera experiences of the year.

Fujifilm also plowed full steam ahead with medium format photography, releasing the Fujifilm GFX 100 II, pushing the boundaries of what a medium format camera is capable of even further with gorgeous 102MP image quality, 8K cinematic video and lightning-fast autofocus and subject tracking. 

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.