These are Japan's 5 favorite camera brands… you won't believe who's first!

Camera brands

If we told you that Japan's favorite camera brand is Canon, you'd believe us. The same if we said it was Nikon or Sony. You might even believe us if we told you that Japan's most beloved brand is Olympus, or Fujifilm. But no… in fact, Japan's favorite camera brand is Pentax / Ricoh

That's according to the latest results in a survey being conducted by IT Media, asking Japanese consumers to choose their favorite digital camera maker. And despite the best Pentax cameras all being DSLRs, and facing quite a technological disparity compared to the likes of the best Canon cameras and best Sony cameras, that hasn't stopped Ricoh being Japan's most beloved brand in the camera industry. 

Swipe to scroll horizontally
Japan's favorite camera brands (updated 19 May)
Row 0 - Cell 0 Row 0 - Cell 1 Row 0 - Cell 2 Row 0 - Cell 3
1Pentax / Ricoh25.1%Row 1 - Cell 3
2Nikon19.7%Row 2 - Cell 3
3Canon13.3%Row 3 - Cell 3
4Sony13.2%Row 4 - Cell 3
5Olympus10.1%Row 5 - Cell 3
6Fujifilm9.7%Row 6 - Cell 3
7Panasonic4.8%Row 7 - Cell 3
8Sigma2.2%Row 8 - Cell 3
9Leica1.4%Row 9 - Cell 3
10Hasselblad0.3%Row 10 - Cell 3
11Other0.3%Row 11 - Cell 3

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.