The 10 best-selling cameras in Japan: no full frames, no DSLRs, no Nikons!

BCN Retail Top 10
(Image credit: BCN Retail)

The year-end retail report for Japanese camera sales in 2021 has been published, and it paints a fascinating picture of the camera landscape: not a single full-frame camera cracked the top ten, and neither did a single DSLR, nor a single camera manufactured by Nikon.

The sales data revealed that the single most popular camera was the Sony A6400, which appeared twice in the top ten (both in dual lens kit form, with black the most popular followed by silver). Closely following it were the Canon EOS M50 and Canon EOS M50 Mark II, which again made two appearances apiece (also in dual lens kit form, first in white then in black).

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.