Sony, Canon, Fujifilm, Olympus: top cameras and lenses discounted in this EOFY sale

(Image credit: Future)

The month of June brings a host of discounts thanks to the end-of-financial-year sales. This is when most major retailers in the country discount old stock to make way for new ones, meaning you can find a great deal on a camera or a lens.

According to Australian retailer CameraPro, some of its bestselling kits are from Sony, Canon, Fujifilm and Olympus. That's an interesting mix, with full-frame bodies from the first two and APS-C format models from Fujifilm. Interestingly, OM System's first camera – the recently announced OM-1 – is right there in the mix.

And guess what? All these cameras (and some lenses) are currently discounted.

CameraPro typically has some of the best prices on cameras and lenses in Australia, even at full price. You'll often find their ticket price beats the usual RRPs by at least a hundred bucks, if not more, and the retailer usually does its best to offer better discounts than its competitors. That's the case again, with some of the below offers currently the best prices in Australia.

Fujifilm X-T4 (body) | ~~AU$2,188~~ AU$1,983 (opens in new tab) (save AU$205)

You can sometimes find the X-T4 for about a hundred less on Amazon, but there's currently no such offer there, making this AU$205 one of the best prices right now. The X-T4 already feels a little long in the tooth despite being a little over two years old because more feature-rich models have already replaced this old flagship. And that explains the lower price tag, but it's still a remarkably capable camera for anyone on a budget.

Canon RF 100mm f/2.8L Macro IS USM | ~~AU$2,226~~ AU$2,039 (opens in new tab) (save AU$187)

A AU$187 discount is neither here nor there but this is currently one of the best prices on this amazing lens. We couldn't help ourselves, giving it a full five-star review (opens in new tab) as it's so much better than its EF counterpart. 1.4x magnification, stabilisation, better bokeh, incredible performance... the list goes on. If you own the R5 or R6 bodies (or plan to), you really ought to consider this lens for your kit.

Looking for more EOFY camera deals? DigiDirect is hosting a stocktake sale too!

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In addition to looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well, and helps produce two of Future's photography print magazines Down Under. Her passion for photography started when she was wandering the wilds of India studying monkeys (yes, life took a sharp turn somewhere along the way) and is entirely self-taught. That puts her in the unique position of understanding what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature photography – wildlife, landscapes and macro. She still prefers an optical viewfinder but is utterly fascinated with what mirrorless technology has been able to achieve.

With an ear to the ground in the Asia-Pacific territory, she is constantly on top of camera news and breaking developments in the Australian region, in addition to sourcing local deals during big retail events like Amazon Prime Day and Black Friday / Cyber Monday.

She’s also a skilled stargazer, always eager to share astrophotography tips such as photographing the blood moon without even using a tripod!

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