Sony Prime Day Deals: Save up to $500 on cameras, up to $200 on lenses

Prime Day’s come and gone - but the Sony deals? They’re still going strong, and the best part? You don’t need a Prime subscription to take advantage.

Right now, you can still save up to $400 on some of Sony’s best cameras and bundles - and there’s no telling how long these post-Prime Day savings will last.

Sony USA is keeping the momentum going, matching Amazon’s biggest Prime Day discounts and even sweetening the deal. Think $25 off for new email subscribers, 10% off for students, teachers, military, and nurses — plus some brilliant rebates, including $100 back on select Alpha bodies with a simple online claim.

Prefer shopping with B&H or Adorama? They’re in on it too, matching the same low prices and often adding bonus extras like memory cards or camera bags. It’s a proper win-win, and you’re not locked behind a Prime paywall to get in on the action.

There’s a lot of noise out there after a big sale like this, and it’s easy to miss the real bargains. But I’ve gone through everything, cut out the fluff, and pulled together only the Sony deals that genuinely deserve your attention, including the first-ever discount on the A6700.

So if you thought you missed your chance, think again. These Sony deals are still live — and still saving you hundreds — no Prime subscription required. Just don’t wait around too long…

SAVE $300 at Sony. The Sony A7 IV sits at the very top of the Best Sony cameras, thanks to an excellent balance between resolution, speed, and price. The 33MP mirrorless camera is an excellent all-arounder, with 10 fps bursts and 4K60p at a reasonable price point. The camera's biggest downsides are that it needs a fast memory card (although there are plenty of Prime Day deals on memory cards too) and it's priced for semi-pros.

Buy from Sony for an additional $25 off with email signup; or get a free backpack, battery, and memory card at Adorama; or a free messenger bag, battery, and memory card at B&H.

SAVE $400 at Sony. If 33MP isn't enough, Sony's high-resolution camera is also discounted for Prime Day. The Sony A7R V is a full-frame 61MP, 8K24p behemoth with impressive subject-detection autofocus. The A7R V is one of the highest-resolution full-frame cameras, and it's an excellent choice for photographers who need a high level of detail and ultra-large prints.

Buy it from Sony for an additional $25 off with email signup; pick it up from Adorama for a free backpack, SD card, and battery; or B&H for a free messenger bag, SD card, and battery.

SAVE $400 at Sony. The older Sony A7 III has long been a favorite for budget shoppers who still want that powerful full-frame sensor. Despite being an older model, the Sony A7 III still offers a 24MP full-frame sensor, 10 fps burst mode, and 4K30p. It may no longer be Sony's best camera, but it is Sony's best full-frame budget camera.

Buy it from Sony for an additional $25 off with email sign up; from Adorama for a free SD card, battery, and Capture One software subscription; from B&H for a free bag and SD card, or pick it up from Amazon.

SAVE $200 at Sony. For high resolution. power in a smaller, travel-friendly camera, consider the Sony A7RC. The Sony A7CR is a 61MP full-frame camera with in-body stabilization, 4K60p video, and a smart autofocus system. The A7CR is smaller than the A7R V, yet still packs in high-resolution image quality. Prime Day discounts put the camera back down to its list price before the tariff price increase.

Buy the Sony A7RC from Sony for an additional $25 off with email signup; while both Adorama and B&H include a free bag and memory card. Or, pick it up from Amazon.

The flagship Sony A1 II is too new (and in high demand) for discounts – but the earlier Sony A1 is $500 off and more than $1,500 less than the second generation. The Sony A1 still has an impressive 50 MP sensor that shoots as fast as 30 fps, not to mention the 8K video. This deal isn't a Prime exclusive – in fact, I'd pick it up from B&H where it comes bundled with a free bag and memory card. Or, for an even steeper discount, Adorma has used models starting at $3,919.

Last chance to save on these sensational Sony camera deals - and not a prime membership in sight!

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