Olympus teases "new product family" and declares it "will not do full size" sensors

Olympus declares it "will not do full size" sensors – and teases "new product family"
(Image credit: YouTube: Olympus Live)

OM Digital Solutions, the erstwhile Olympus Imaging, has definitively stated that "we do not do full size" image sensors, and went a step further to tease that it is "developing a new product family". 

The statement is a familiar refrain, dating back to when the Olympus brand was owned and operated by Olympus Corporation (prior to it being sold to new owner, Japan Industrial Partners, which officially completed in January this year). 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.