James Bond to reshoot scenes due to out-of-date camera phone?

James Bond delayed again due to out-of-date camera phone?
(Image credit: MGM / EON Productions)

The repeatedly delayed James Bond film, No Time to Die, may have to undergo reshoots due to its product placement of Nokia phones – which will be over two years out of date when the film is finally released in October. 

The Bond franchise has a long history of product placement, from Aston Martin and Rolex to camera brands like Canon, Nikon and Olympus. And for No Time to Die, the filmmakers apparently have a deal in place to showcase the best camera phones (opens in new tab) from Nokia – including the Nokia 8.3 5G (opens in new tab) (although it has, at least, just received the latest Android 11 update). 

• Read more Best Nokia phones (opens in new tab)

However, since the film was originally due to release in November 2019, those phones will be rather old hat upon the new October 2021 opening date (following successive delays due to the effect of the pandemic on cinema chains). 

That's according to reports in British tabloid The Sun (by way of our colleagues at TechRadar (opens in new tab)), which has an unusually good reputation when it comes to scoops about Britain's favorite super spy. 

"The details of the gadgets and things are all kept tightly under wraps, but everyone knows that James Bond always carries the latest kit with him," an inside source told the newspaper (opens in new tab)

"The problem is that some of those things were the very latest models back when they started filming. But by the time the movie comes out now it will look like Daniel Craig and all of the other cast members are carrying something that has been out for ages. That isn’t really the point of these deals.

• Read more: James Bond-themed Leica Q2 (opens in new tab)

"The big tech firms want the stars to have all the new up-and-coming products to help promote them and sell them to fans. It means some of the scenes are going to have to be very carefully edited and looked at to bring things up to date."

While Nokia is purported to be at the center of the issue, other big name brands – including Bollinger, Omega and Adidas – could also be factors in the rumored reshoot requirements.

In all, it's yet more bad news for the beleaguered Bond movie – especially since there's no guarantee that it will even meet its new October release date. And of course, camera collectors are still waiting for the similarly delayed Leica Q2 007 Limited Edition (opens in new tab) – though obviously that won't be appearing in the film itself! 

Here's a final Bond fun fact: if No Time to Die gets pushed to 2022 (which could actually happen), it would coincide with the 60th anniversary of the first ever James Bond film, Dr No

Read more: 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.