Fujifilm overtakes Sony to become the 2nd best-selling camera brand in Japan

Instax Mini Evo
(Image credit: Fujifilm)

A market share report curated by the BCN sales database has revealed that Fujifilm's Japanese sales have skyrocketed as of late, surpassing Sony in percentage of market shares and taking second place as the best-selling camera brand in the Japanese digital camera market, with Canon continuing to claim the overall top spot.

The products pushing Fujifilm up the rankings appear to be its Instax range of instant cameras, initially increasing the market share to 15.1% in November 2021, surpassing Nikon for the first time ever. In December 2021, the market share for Fujifilm surged even further to 21.5%, overtaking Sony and rising to 2nd place. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Beth Nicholls
Staff Writer

A staff writer for Digital Camera World, Beth has an extensive background in various elements of technology with five years of experience working as a tester and sales assistant for CeX. After completing a degree in Music Journalism, followed by obtaining a Master's degree in Photography awarded by the University of Brighton, she spends her time outside of DCW as a freelance photographer specialising in live music events and band press shots under the alias 'bethshootsbands'.