Instax Mini 40 is the most stylish instant camera around – and it's only $100

Instax Mini 40
(Image credit: Fujifilm)

UPDATE: The Instax Mini 40 has been officially announced, featuring a retro design that captures hipster chic, along with new 'Contact Sheet' Instax Mini film that's an homage to classic film photography.

The Instax Mini 40 is identical in specs to the Instax Mini 11 (opens in new tab), and is described by Fujifilm as "the Instax series’ new entry-model". Like the Mini 11 it features an Auto Exposure function (that effectively drags the shutter for more ambient illumination rather than black backgrounds) and Selfie Mode, for close focusing when shooting close-up shots and self-portraits. 

• Read more: Best instant cameras (opens in new tab)

Available from 21 April, the Instax Mini 40 will retail for $99.99 / £89.99 / $169 with packs of Contact Sheet film costing $14.99 / £8.99 / AU$19.95.

Pre-order the Instax Mini 40 from B&H (US) (opens in new tab)
Pre-order the Instax Mini 40 from Wex (UK) (opens in new tab)

ORIGINAL STORY (06 April): The Instax Mini 40 has been leaked ahead of its official announcement… by Fujifilm itself. The new camera is set to be revealed tomorrow, but Fujifilm accidentally posted the specs and images on its website ahead of schedule. 

Teased on social media since the start of April with the #mini40 hashtag, the Instax Mini 40 is the latest in Fujifilm's indefatigable line of instant film cameras, which is dominated by the Instax brand. 

The Instax Mini 40 follows in the footsteps of the Instax Mini 11 (opens in new tab), released in 2020, and seems functionally identical to its predecessor: it has the same 60mm f/12.7 lens, the same close-up / selfie shooting enabled via a pull-out Selfie Mode on the lens (enabling focus between 0.3-0.5 meters), the same 1/2 to 1/250 sec shutter speed, and of course it accepts the same Instax Mini film.

Where the Mini 40 literally appears to differ is in its exterior design, with an attractive and textured leatherette grip around the body, along with silver embellishments to add a stylish look. 

In addition, the new camera is smaller than the Mini 11 at just 104 × 121 × 65mm (compared to the 11's 107.6 × 121.2 × 67.3mm) though it weighs in about 16% heavier at 330g (versus the 293g). 

Here are the full specs taken from the Fujifilm website before it was pulled down (courtesy of (opens in new tab) Fuji Rumors):

  • Film – Fujifilm Instax Mini instant film
  • Photo Picture Size – 2.4 inch × 1.8 inch (62 mm × 46 mm)
  • Lens – 2 components, 2 elements, f = 60 mm,1:12.7
  • Viewfinder – Real image finder, 0.37×,with target spot
  • Shooting Range – 11.8 inch (0.3 m) and beyond (use selfie mode for 11.8 inch (0.3 m) to 19.7 inch (0.5 m))
  • Shutter – Programmed electronic shutter 1/2 to 1/250 sec. slow synchro for low light
  • Exposure Control – Automatic, Lv 5.0 to 14.5 (ISO 800)
  • Film Ejection – Automatic
  • Film Developing Time – Approx. 90 seconds (varies depending on the ambient temperature)
  • Flash – Constant firing flash (automatic light adjustment), recycle time: 6.5 seconds or less (when using new batteries),effective flash range: 11.8 inch (0.3 m) to 8.9 ft (2.7 m)
  • Power Supply – Two AA-size alkaline batteries (LR6),capacity: approx. 10 Instax Mini filmpacks of 10 exposures each * Manganese batteries cannot be used.
  • Auto Power Off Time – After 5 minutes
  • Other – Includes film counter and film pack confirmation window
  • Dimensions – 4.09 inch × 4.76 inch × 2.56 inch (104 mm × 121 mm × 65 mm)
  • Weight – 330 g (without batteries, strap, and film)

(Image credit: Fujifilm / Fuji Rumors)
(opens in new tab)

As well as the new camera, Fujifilm also leaked a new type of instant film (opens in new tab): Instax Mini Contact Sheet, which makes your prints look even more filmic thanks to the contact sheet-inspired orange text. 

As soon as we have pricing and release information for both the Instax Mini 40 and the Instax Mini Contact Sheet film, we'll update this story. 

Read more: 

Instax Mini 11 review
(opens in new tab)What type of instant film do I need? (opens in new tab)
Polaroid Now review
(opens in new tab)The Mandalorian Polaroid Now review
(opens in new tab)Polaroid OneStep 2 review (opens in new tab)

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.