The latest figures reveal that Canon owns almost half of the worldwide digital camera market with Sony holding almost a quarter, while Nikon's share has dropped to around a seventh.
While Canon and Sony's market share climbed by a combined 4.4%, compared to the pre-pandemic figures published in 2019, Nikon's share dropped by 4.9%. And with Fujifilm's share also increasing, albeit by a more modest 0.9%, it provides further proof that Nikon's slow start in the mirrorless sphere has directly affected the amount of the camera market it controls.
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The data was published by Japanese news outlet Nikkei (behind paywall, via Mirrorless Rumors), as gathered by Techno System Research, analyzing the entirety of the digital camera market – which includes all kinds of devices from compact cameras to DSLRs to mirrorless cameras.
The figures reveal that shipments dropped by 40.3% year on year, with 8.85 million cameras shipped in total. Of that, the top five manufacturers accounted for 93.8% or 8.30 million cameras.
That breaks down as the following market share for the top five brands (with year-on-year changes in parenthesis):
Canon 47.9％ (+2.5%)
Sony 22.1% (+1.9%)
Nikon 13.7% (-4.9%)
Fujifilm 5.6% (+0.9%)
Panasonic 4.4% (-0.3%)
The remaining 6.3% is accounted for by manufacturers like OM Digital Solutions (Olympus), Hasselblad, Pentax and others, for whom data was not supplied.
The takeaway is that Canon, Sony and Fujifilm all saw growth, while Nikon and Panasonic saw their shares decline, with the biggest changes (in different directions) represented by Canon and Nikon.
Clearly Nikon's reticence to fully commit to the mirrorless market led to Sony and Fujifilm making gains, though Canon's growth is also intrinsically linked to its DSLR business – along with its efforts to release more experimental products, such as the Canon PowerShot Zoom, to expand the core camera market.