Camera market share: Canon owns 48%, Sony 22%, Nikon drops to 14%

worldwide camera share 2021
(Image credit: Nikkei / Mirrorless Rumors)

The latest figures reveal that Canon owns almost half of the worldwide digital camera market with Sony holding almost a quarter, while Nikon's share has dropped to around a seventh. 

While Canon and Sony's market share climbed by a combined 4.4%, compared to the pre-pandemic figures published in 2019, Nikon's share dropped by 4.9%. And with Fujifilm's share also increasing, albeit by a more modest 0.9%, it provides further proof that Nikon's slow start in the mirrorless sphere has directly affected the amount of the camera market it controls.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.