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Anti Prime Day? You don't need to go to Amazon for great deals

Anti Prime Day

There are many reasons why you might be anti Prime Day, but there's no reason why you can't still enjoy a great discount on the new camera, lens, camera phone or laptop you've been eyeing up. 

We've rounded up our favorite non-Amazon deals, splitting them in two different sections for our readers from the US and UK respectively. Whether you're in the market for a brand new Sony camera, or you want to get a great deal on printing a new photo book, we've got the best anti Prime Day deals around. 

After all, while there are lots of Prime Day camera deals around, some of the best prices on the most coveted tech products can actually be found outside of Amazon. 

Anti Prime Day deals in the US


Olympus OM-D E-M1X | was $2,999 | now $1,799
Save $1,200 You can't get a much better discount than this! The Olympus OM-D E-M1X is now just $1,799, making it a great deal for anyone from beginner to professional shooters. 


Panasonic Lumix DC-S5 + lens | was $2,297 | now $1,997
Save $300 This mirrorless camera comes with a Lumix S 20-60mm f/3.5-5.6 L-mount lens, perfect for capturing everyday shots from portraits to landscapes. 


Sony ZV-1 | was $748 | now $648
Save $100 Featuring a sleek and lightweight design, the Sony ZV-1 has a ZEISS 24-70mm-equivalent zoom lens with a bright f/1.8-2.8 maximum aperture range. 


GoPro HERO7 Black bundle | was $349 | now $249
Save $100 This bundle features the GoPro HERO8 Black action camera, a floating hand grip, a head strap + QuickClip and a 32GB microSD card. 


Canon rebates | B&H | Save up to $2,400
Save up to $1,500 on Canon cameras at B&H with these rebates, including the Canon EOS 5DS R, Canon EOS 7D Mark II, Canon EOS 80D and more. 


Nikon rebates | Adorama | Save up to $550
Fantastic Nikon cameras such as the Nikon Z5, Nikon Z7, Nikon D750 and more currently have instant rebates of up to $570 at Adorama.


Sony rebates | B&H | Save up to $1,000
Looking for some fantastic deals on Sony kit? Check out these rebates at B&H on cameras including the Sony A9, the Sony A7R IV and more. 


Olympus savings | Olympus store | Save up to $150
You can grab up to $200 of savings on a variety of Olympus lenses at the Olympus store, including the M.ZUIKO 7-14mm f/2.8 Pro, the M.ZUIKO ED 12-100mm f/4 IS Pro and more.


Sony FE 24-105mm f/4 G OSS | was $1,398 | now $1,098
Save $300
This E-mount lens is perfect for Sony full frame cameras, featuring a wide focal range of 24-105mm with a relatively wide maximum constant aperture of f/4.


SanDisk 256GB Extreme UHS-I SDXC | was $99 | now $62
Save $37 Who doesn't need an extra memory card? This SanDisk card has 256GB of space, so you can capture lots of raw files without worrying about running out of memory. 

Anti Prime Day deals in the UK

iPad Pro 12.9" 2020

iPad Pro 12.9" 2020 | was £1,269 | now £1,149
Save £110 With the arrival of the iPad Pro 2021 M1, the older iPad Pro 2020 has received a discount – perfect for anyone looking for pro-level Apple tech at a great price. 

HP Pavilion laptop

HP Pavilion laptop | was £849 | now £699
Save £150 The HP Pavilion 13-an1007na features an Intel Core i7 processor, 8GB of RAM, an internal 512GB SSD and a 13.3" Full HD display. 

Dell Inspiron 14 5406

Dell Inspiron 14 5406 | was £949 | now £849
Save £100 This convertible laptop features an Intel Core i7 processor, 16GB of RAM, a 512GB internal SSD and a 14" Full HD touch screen display. 

Sony FE 24mm f/1.4 G

Sony FE 24mm f/1.4 G | was £1,349 | now £1,249
£100 cashback Featuring a wide focal length of 24mm and a wide maximum aperture of f/1.4, this Sony lens is designed for Sony full frame cameras. 

Atomos Ninja V monitor

Atomos Ninja V monitor | was £629 | now £589
Save £40 With a 5" IPS LCD screen that's illuminated by a bright 1000 cd/m² LED backlight, the Atomos Ninja V HDMI monitor/ recorder is great for videographers. 


Sony deals at Park Cameras | Up to £150 off
Park Cameras is currently running some exciting Sony deals, including up to £150 off and the opportunity to save 5% on Sony lenses. Check out the full list of deals here!


Panasonic cashback at Wex Photo Video
Get up to £300 cashback at Wex Photo Video on selected Panasonic kit, including the Panasonic Lumix S1, the Panasonic Lumix S5 and other great Panasonic cameras.


Jessops Photo Printing | 50% off!
Save up to 50% on Jessops photo printing, including photo books, prints, wall art and more! This deal is perfect for printing out some of your favorite memories. 

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.