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Should I wait for Amazon Prime Day to buy a Sony camera?

Should I wait for Amazon Prime Day to buy a Sony camera?

It's a classic dilemma. You want a new camera, but you know that Amazon Prime Day is coming up in less than weeks. So do you wait and hope for a good deal, or should you just snap one up right now? 

With Amazon Prime Day coming up on 21 and 22 June, the Prime Day camera deals are going to start kicking into overdrive soon – but the quality of deals varies greatly between the different cameras brands. 

• Read more: What is Amazon Prime and do I need it? 

However, if you're specifically in the market for a Sony camera, we definitely recommend that you sit tight for a bit longer, as Amazon Prime Day has historically been an great opportunity to make serious savings on Sony kit.

Of course, you shouldn't go expecting to make massive savings on something like the newly released, six-grand Sony A1 – it's simply too new, too high end and too in-demand for there to be any realistic deals on it. For the rest of Sony's lineup, though, you can definitely expect some big bargains.

Let's take the Sony A7 II, for example. Just before Prime Day last year, it was reduced by £170 in the UK and available with the 28-70mm kit lens for a very attractive £959. However, when the Prime Day deals kicked in, the bundle was reduced by a further £120 to just £839.

There was an even better deal on the original Sony A7, which had its price slashed by £400 to just £599 including the 28-70mm lens. And even high-resolution models were reduced, such as the Sony A7R II receiving a whopping £500 price drop.

It wasn't just the Alphas series of mirrorless cameras that saw great deals, either. One of the best compact cameras, the Sony RX100 IV, had £50 knocked off the label in the form of cashback. 

In short, if you've got your eye on a Sony camera there's a very good chance that you can save a few bucks on Amazon Prime Day – so for now, sit tight and see what deals materialize! And if you want to see what other non-camera savings are coming up, check out the wider range of Amazon Prime Day deals on offer. 

Read more: 

Amazon Prime Day deals
Best Sony cameras
Best Sony A7 deals
Best Sony A7 II deals
Best Sony A7R II deals
Best Sony RX100 IV deals

James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera MagazinePhotoPlus: The Canon MagazineN-Phot0: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.