Photokina 2018: news, launches and all the action from the photography show

These were the things that we expected to launch at Photokina 2018. Some of our predictions came true, other things unfortunately just didn't launch. Here were our predictions for Photokina 2018. 

What we expected from Canon at Photokina 2018

We already know the biggest thing thing Canon will be showing off at Photokina 2018 and that is the mighty Canon EOS R - a full-frame sensor camera that is the beginning of Canon's full-frame mirrorless adventures. In our hands on Canon OES R review we said that the "EOS R has a lot of the EOS 5D Mark IV’s blood in its veins" and can't wait to get more time with the device. 

We should also see the Canon PowerShot SX70 HS, a bridge camera that has the same processing grunt as the Canon EOS R. It was recently announced and should make an appearance on the show floor. 

Oh, and here's hoping we can pick up some more juicy Canon EOS Rx rumors too, by speaking to those at the show.

Read more: 20 things you need to know about the Canon EOS R

What we expected from Panasonic at Photokina 2018

There was a 'big will it, won't it?' situation with Panasonic at the moment with rumors suggesting it was about to launch a full-frame camera at Photokina 2018. And that's exactly what we got, but the news was even bigger than we expected, with not one new camera but two AND the announcement of an alliance between three of the biggest names in photography. 

Panasonic also reiterated its commitment to its Micro Four Thirds system, seeing its two camera ranges as being two distinct propositions. We'll bring you hands-on reviews of the new kit just as soon as we can get, uh, our hands on it.

Read more: Panasonic GH5S review

What we expected from Sony at Photokina 2018

What we would love to see is the Sony A7S III. It has been rumored for a while now and makes sense considering it's been a cool two and a half years since the arrival of the Sony A7S II.

But Sony's Photokina 2018 press conference has been and gone without even a mention of this possible new camera. We also hoped to see the arrival of the Sony A5, too – a lower-cost full-frame mirrorless model. This didn't happen either, and instead Sony simply reiterated its long term strategy and its number one position in both the full frame and full frame mirrorless markets. Watch this space.

Read more: Sony A7S III: what we want to see and what we're likely to get

What we expected from Fujifilm at Photokina 2018

Fujifilm blew us all away with its Fujifilm GFX 50S at Photokina 2016, a not-too-expensive medium-format camera that packed breath-taking image quality, DSLR-like controls and premium-quality lenses.

So we were hoping for a new medium format camera this year, as all the rumors seemed to point this way – instead, we got TWO. The GFX 50R looks amazing, a digital recreation of Fujifilm's classic medium format rangefinder cameras, but we reckon it's the GFX 100 megapixel model that's going to keep people talking for longest.

Read more: Fujifilm camera rumors 2018

What we expected from Nikon at Photokina 2018

Nikon chose to reveal its latest kit before Photokina 2018 so we aren't expecting too much of note from the company. The Nikon Z7 is its biggest launch, a second stab at a mirrorless camera with great results. 

We reckon the Nikon Z7 is an instant classic so are hoping to see some stunning accessories to be launched to accompany it. It also has the Nikon Z6 which offers 4K video with the hope to tempt people away from the likes of Sony and its full-frame mirrorless brigade. 

Read more: Nikon Z6 vs Z7: 7 key differences between the two models

What we expected from the rest at Photokina 2018

We're hoping to see some new things from RED – it has an 8K camera it is readying. Leica stunned the auditorium when it announced its new L-mount collaboration with Sigma and Panasonic, but we've yet to see any new cameras.

Sigma has new lenses at Photokina 2018, but that's likely to be overshadowed by the Leica and Panasonic tie-in. We'll bring you more on the new Sigma lenses and all the other hot products form Photokina 2018 just as soon as we get them. 

We will be updating this page constantly with all the Photokina 2018 news, so bookmark us and keep on coming back. 

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Marc Chacksfield

A technology journalist who has been in the industry for 17 years, Marc is the former editor-in-chief of TechRadar and has also steered the ship for technology brands including T3, Tom's Hardware and Tom's Guide, and is currently the director of Shortlist Media and co-owner of 

An expert in the field of camera phones and mobile tech, Marc has been a long-time specialist when it comes to phone reviews, hands-on coverage, reviews and rumors. As a frequent visitor to big trade shows like CES, he has also had boots on the ground for the latest camera announcements and breaking developments in fields such as 8K video.