110 cameras: the rise and fall of little film format that made photography easy

110 film cameras
(Image credit: Paul Burrows)

Kodak spent the best part of a century perfecting the point-and-shoot camera and arguably achieved its goal with the 110 Pocket Instamatic format. It wasn’t such a big hit with enthusiast-level shooters, but these film cameras sold in huge numbers for the best part of two decades.

At the height of its powers, Kodak was the inventor and innovator that shaped several aspects of photography for both amateurs and professionals. The objective was always to make photography more accessible to everybody via simpler processes and smaller, more affordable cameras… which, of course, would generate increased demand for film and printing materials. This was where Kodak made the profits it could plough into what was, at one time, the biggest and most sophisticated R&D facility in the world. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Paul Burrows

Paul has been writing about cameras, photography and photographers for 40 years. He joined Australian Camera as an editorial assistant in 1982, subsequently becoming the magazine’s technical editor, and has been editor since 1998. He is also the editor of sister publication ProPhoto, a position he has held since 1989. In 2011, Paul was made an Honorary Fellow of the Institute Of Australian Photography (AIPP) in recognition of his long-term contribution to the Australian photo industry. Outside of his magazine work, he is the editor of the Contemporary Photographers: Australia series of monographs which document the lives of Australia’s most important photographers.