The No.1 top-traded zoom lens in Japan is "probably the best 70-200mm zoom in the world. Ever." Recently discontinued, it accounts for the most purchases among zooms reaching up to 200mm in 2026 so far

Camera zoom lens – NIKKOR Z 70-200mm f/2.8 VR S – with "DISCONTINUED" text in bold white on a red bar over a green background
The most-traded zoom optic at the Japanese marketplace Minna Camera in the 200mm category is a popular Nikon telephoto lens, covering 70-200mm, and is now discontinued as its successor has entered the market (Image credit: Future)

Known as "probably the best 70-200mm zoom in the world. Ever.", the Nikon Z 70-200mm f/2.8 VR S is the top-ranked product in the zoom lens category on the Japanese marketplace Minna Camera during the first half of 2026. The telephoto lens has since been discontinued following the arrival of its successor, the Nikon Z 70-200mm f/2.8 VR S II.

In the ranking, Minna Camera classifies lenses by their longest focal length. Zoom lenses reaching 200mm or longer accounted for 51.2% of all zoom-lens transactions, while 200mm was the single most common telephoto-end category, accounting for 17.9% of transactions. In this category, the best-selling model in 2026 so far is Nikon's popular 70-200mm f/2.8 VR S lens. While US stock seems empty, UK retailers still offer the zoom brand-new, with discounts available.

Zoom lenses covering up to 70mm make up 15% of the transactions, with the Sony FE 20-70mm f/4 G being the most purchased option. Close behind are lenses covering up to 400mm, with 12.5%. The top zoom in this category is the Canon RF 100-400mm f/5.6-8 IS USM.

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Top 10 zoom lenses by telephoto end market share at Minna Camera (H1)*

Nikon Z 70-200mm f/2.8 VR S review insights: "Nikon’s telephoto zoom for mirrorless cameras sets new standards for image quality and all-round performance. It’s a fabulous lens that’s destined to become an instant classic" (Image credit: Future)
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Rank + Category

Share of all zoom trades

Top model in that category

1. 200mm

17.9%

Nikon Z 70-200mm f/2.8 VR S

2. 70mm

15%

Sony FE 20-70mm f/4 G

3. 400mm

12.5%

Canon RF 100-400mm f/5.6-8 IS USM

4. 105mm

9.2%

Canon RF 24-105mm f/4 L IS USM

5. 600mm

6.1%

Nikon Z 180-600mm f/5.6-6.3 VR

6. 120mm

5.7%

Nikon Z 24-120mm f/4 S

7. 300mm

5.0%

Tamron 18-300mm f/3,5-6.3 Di III ( Z-mount)

8. 500mm

3.8%

Canon RF 100-500mm f/4.5-7.1 L IS USM

9. 50mm

3.2%

Sigma 18-50mm f/2.8 DC DN | C (E-mount)

10. 800mm

2.1%

Canon RF 200-800mm f/6.3-9 IS USM

*Source: Minna Camera, based on zoom lens transactions completed January 1 - June 30, 2026.

"Probably the best 70-200mm zoom in the world. Ever."

Nikon Z 70-200mm f/2.8 VR S deals

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Kim Bunermann
News Editor

Kim is a photographer, editor and writer with work published internationally. She holds a Master's degree in Photography and Media and was formerly Technique Editor at Digital Photographer, focusing on the art and science of photography. Kim covers everything from breaking industry news and camera gear to the stories shaping photography today. Blending technical expertise with visual insight, she explores photography's time-honored yet ever-evolving role in culture. 

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