More than half of zoom lenses traded in Japan reach 200mm or longer, as third-party manufacturers are left far behind by Canon, Nikon and Sony
New data shows 51.2% of zoom-lens trades reached 200mm or longer in H1 2026, with Canon taking the top spot among the brands reported
More than half of the zoom lenses traded on the Japanese camera marketplace Minna Camera in the first half of 2026 had a focal length of 200mm or longer, according to new data from the retailer.
Minna Camera's analysis of zoom-lens transactions shows: lenses reaching 200mm or longer accounted for 51% of all zoom-lens transactions, narrowly exceeding the 48.8% share for lenses whose longest focal length was below 200mm.
Importantly, Minna Camera classifies lenses by their longest focal length, rather than their 35mm-equivalent field of view. A 24-200mm and a 70-200mm lens therefore both fall into the 200mm category, while lenses designed for different sensor formats are not converted to a common 35mm equivalent.
Top 10 traded zoom lenses by focal length at Minna Camera (H1)*
1. 200mm |
17.9% |
31 models |
184,119 yen average used price, approx $1,183/ £883 |
2. 70mm |
15% |
23 models |
157,252 yen average used price, approx $1,010 / £754 |
3. 400mm |
12.5% |
17 models |
140,511 yen average used price, approx $903 / £674 |
4. 105mm |
9.2% |
11 models |
107,331 yen average used price, approx $689 / £515 |
5. 600mm |
6.1% |
6 models |
196,372 yen average used price, approx $1,261 / £942 |
6. 120mm |
5.7% |
4 models |
92,692 yen average used price, approx $595 / £444 |
7. 300mm |
5.0% |
27 models |
52,748 yen average used price, approx $339 / £253 |
8. 500mm |
3.8% |
3 products |
236,209 yen average used price, approx $1,517 / £1,133 |
9. 50mm |
3.2% |
12 models |
54,623 yen average used price, approx $351 / £262 |
10. 800mm |
2.1% |
2 models |
245,226 yen average used price, approx $1,575 / £1,176 |
*Approx. used prices in USD and GBP added by Digital Camera World.
Canon accounted for the largest brand share
Among the five manufacturers for which Minna Camera supplied brand figures, Canon accounted for 38.1% of zoom-lens transactions, followed by Nikon at 27.2% and Sony at 16.6%.
Sigma accounted for 4.1% and Tamron 3.4%.
Looking instead at the proportion of each brand's zoom transaction that reached 200mm or longer shows a different picture. Tamron had the highest figure at 65.6%, narrowly ahead of Canon at 64.2%. Nikon stood at 49.7%, Sony at 39.7% and Sigma at 37.8%.
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Kim is a photographer, editor and writer with work published internationally. She holds a Master's degree in Photography and Media and was formerly Technique Editor at Digital Photographer, focusing on the art and science of photography. Kim covers everything from breaking industry news and camera gear to the stories shaping photography today. Blending technical expertise with visual insight, she explores photography's time-honored yet ever-evolving role in culture.
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