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Normal is boring. This strange new lens filter intentionally warps photos for a trippy visual effect
By Hillary K. Grigonis published
NEWS The new PolarPro Warp filter is designed to blur and refract light to create an unusual effect

Zeiss Otus 85mm f/1.4 coming in Canon RF, Nikon Z and Sony mirrorless mounts
By Chris George published
news Full specifications and launch date confirmed for Zeiss's second manual-focus Otus mirrorless prime

Samyang adds two more Prima lenses with launch of AF 85mm f/1.8 P FE and AF 16mm f/2.8 P FE primes
By Chris George published
News Then there were three - compact ultra-wide and lightweight portrait lenses join Samyang's Prima range for Sony mirrorless users cameras

"The response has been very positive, enormously positive" – Sigma CEO Kazuto Yamaki discusses groundbreaking new cine lenses
By Kalum Carter published
News Sigma reveals the thinking behind the world's first large format T1.3 cinema primes, and why the company’s fresh rebrand is more than just cosmetic

I shot these photos with my favorite diffusion filter – it seldom leaves my camera lens for portraits, and it's 33% off right now
By James Artaius published
OPINION Better than Pro Mist! Check out the photos I took with my favorite diffusion filter, the Moment CineBloom (and save 33% if you want one)

Are kit lenses REALLY that bad? I don’t think you should leave it behind – and here's why
By Kim Bunermann published
OPINION There's a lot of debate around kit lenses – and while the internet might tell you to ditch yours early, I believe they deserve more credit

LAST CHANCE to get this lens for $143 – if I were starting photography today, this is the one I would buy!
By Kim Bunermann last updated
DEAL Forget your zoom lens. If you really want to learn photography, start with a prime – and this great Viltrox deal saves you 20%

I just bought this $18 camera lens – and it's "the worst lens I've ever used… but I love it"
By James Artaius published
OPINION For $18, I don't even care if this lens is no good – in fact, its crappiness is exactly why I bought it!
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