Instax Mini Hello Kitty review

The Instax Mini Hello Kitty is without doubt the cutest camera ever made… but is it any good?

Instax Mini Hello Kitty review
(Image: © James Artaius)

Digital Camera World Verdict

The Instax Mini Hello Kitty takes the innards of the Instax Mini 9 and puts them inside the cutest camera body you will ever see. More than just a gimmick, the resulting photographs are crisp and contrasty, and the front mirror makes it easy to shoot selfies – even though you have to clip on a lens attachment. Other instant cameras have more features, but no other camera is as adorable or begs you to pick it up and use it the way this one does. A no-brainer for kids and collectors alike.


  • +

    Incredibly cute

  • +

    Selfie mirror


  • -

    Separate close-up lens

  • -

    Not ideal ergonomics

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The Instax Mini Hello Kitty is perhaps the coolest special edition camera there is. And believe it or not, that's saying quite a lot! 

Sure there are grown-up special editions like the bullet-proof Leica M10-P Reporter, or the Hasselblad 907X commemorating the moon landing. But there's also the Mandalorian Polaroid Now, Stranger Things Polaroid OneStep 2, Pokémon Canon Ivy Rec and Optimus Prime Canon EOS R5. Still, the Instax Mini Hello Kitty is the coolest of them all. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.