Why Canon shouldn't bother producing an RF mount APS-C camera

Canon EOS R7
A mock-up of the Canon EOS R7 (Image credit: Canon)

Canon is yet to produce an APS-C camera using the new RF mount, but recent rumors suggest that Canon is planning on releasing an APS-C Canon EOS R7. Conventional wisdom suggests an APS-C camera with the new mount is a good idea, as it provides an entry-level springboard into a particular lens system. 

However, I believe Canon should skip producing an RF mount APS-C camera altogether and instead focus solely on its full-frame line of cameras. 

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Usman Dawood

Usman is a commercial and architectural photographer based in West Yorkshire, who has been working professionally for over seven years. He has also spent over four years as a writer for the biggest photography sites in the world, including Staff Writer for Digital Camera World, senior staff writer for FStoppers, and tech writer for Petapixel. 

With a particular interest in technology developments, high-resolution imaging and the high-end cameras, Usman has been on the cutting edge of camera news as well as writing features about medium format systems and global shutters, and has reviewed some of the latest Leica cameras as well as a tripod that’s even taller than Andre the Giant!